Losing money in any business is a nightmare. If you are in this unfortunate position in magazine publishing, every issue that you publish reminds you of your loss maker. Weekly is more frightening than monthly! Piers Russell-Cobb looks at turnaround strategies.
Piers Russell-Cobb
Piers Russell-Cobb is the founder and managing director of MediaFund which has since 1991 advised hundreds of media owners and operators on implementing strategic direction; usually involving the selling and buying of media businesses.