For specialist information providers, the decision where to draw the line between paid and free content is a delicate one. Give too much away and you risk devaluing your content, but shut too much of it off and you reduce browsing opportunities and you won’t be found by Google and friends. Michael Upshall asks, is there a perfect mix?
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Michael Upshall |
| Duration |
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10 minutes |
| Download File |
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michaelupshallma08.mp3
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Michael Upshall
Michael Upshall is a consultant with over 15 years’ experience of trade, educational, and business publishing. He now runs a consultancy advising publishers on content development and exploitation, as well as working with web design companies assisting content owners realise their online strategy.