In the digital world, content can all too easily become commodity. But, says copywriter Andy Maslen, tone of voice is still worth paying for. Here’s his guide to reflecting your brand’s personality in your copy.
| Read by |
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Andy Maslen |
| Duration |
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10 minutes |
| Download File |
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andy_maslen_ja10.mp3
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Andy Maslen
Andy Maslen has over 24 years’ experience as a specialist direct marketing and subscriptions copywriter. He is a Fellow of the IDM and managing director of copywriting agency Sunfish. Andy publishes Maslen on Marketing, a free monthly e-zine, and has written subscriptions promotions for BBC Magazines, Emap, the Economist Group, William Reed, Time Out, Euromoney, Incisive Media and IPC, among others. He is the author of three books on copywriting.