Up until quite recently, free was the most common price for online content. The failure of advertising revenue alone to sustain the publishing model has lead to a radical rethink across the industry. Carolyn Morgan looks at some of the different pricing strategies now being adopted by publishers.
| Read by |
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Carolyn Morgan |
| Duration |
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14 minutes |
| Download File |
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carolyn_morgan_ma10.mp3
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Carolyn Morgan
Carolyn Morgan has many years of senior expertise in strategic, publishing and marketing roles across print, TV, events and digital media. She launched a series of digital businesses for Emap’s specialist markets. She now runs Penmaen Media, who create practical digital media and marketing strategies for media brands. Carolyn is content director for the Specialist Media Show.