It says something about the phenomenal rise of social media that Facebook is now competing with Google in terms of site traffic. Publishers have long had Google-orientated strategies; now, says Carolyn Morgan, they need to devise social media strategies too.
| Read by |
|
Carolyn Morgan |
| Duration |
|
13 minutes |
| Download File |
|
carolyn_morgan_mj10.mp3
Right-click and choose "Save Target As" |
Carolyn Morgan
Carolyn Morgan has many years of senior expertise in strategic, publishing and marketing roles across print, TV, events and digital media. She launched a series of digital businesses for Emap’s specialist markets. She now runs Penmaen Media, who create practical digital media and marketing strategies for media brands. Carolyn is content director for the Specialist Media Show.