How can a niche publisher make sense of the opportunities around digital? With so many options, it can be hard to prioritise, especially when resources are limited. There was some welcome direction for independent publishers at the Specialist Media Conference last month, at ThinkTank, Birmingham, where innovative media people shared their experiences and war stories and suggested how to navigate the digital options. Carolyn Morgan summarises the main talking points.
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Carolyn Morgan |
| Duration |
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11 minutes |
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carolyn_morgan_ja12.mp3
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Carolyn Morgan
Carolyn Morgan runs the programme for the Specialist Media Conference, moderates the Specialist Media Network on LinkedIn, and works with niche publishers to help them develop a digital strategy.