Maximising your number of viable revenue streams is long-accepted good practice, and events have been seen as sensible brand extensions since pre-internet days. For those publishers yet to dip their toe into the events pool, or for those who might have had an unhappy experience first time around, Ross Sturley has some tips for would-be organisers.
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Ross Sturley |
| Duration |
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22 minutes |
| Download File |
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ross_sturley_mj10.mp3
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Ross Sturley
Ross Sturley is principal at Chart Lane, a strategy and marketing consultancy for the media sector. After a short career in the entertainment business, Ross moved into business to business media, and has spent twenty years working in magazines, websites, exhibitions, conferences and events in the UK and abroad.