The concept of paywalls, which publishers continue to agonise over, is a by-product of our digital age. But, writes Ross Sturley, there are some valuable lessons to learn from an earlier wall-building exercise.
| Read by |
|
Ross Sturley |
| Duration |
|
15 minutes |
| Download File |
|
ross_sturley_nd11.mp3
Right-click and choose "Save Target As" |
Ross Sturley
Ross Sturley is principal at Chart Lane, a strategy and marketing consultancy for the media sector. Ross has worked in B2B media for 20 years, on magazines, websites, exhibitions, conferences and events in the UK and abroad. He now advises a range of media owners while also keeping his hand in running his own websites, magazines and events.