The proverb, “If something is worth doing, it’s worth doing well”, could have first been uttered with blogs in mind – so many of which start brightly then fizzle. As with any other publishing venture, says Amanda Watlington, the key is thorough planning and good content.
Amanda Watlington
Amanda G Watlington is owner of Searching for Profit, a search marketing consultancy focusing on the interaction of the consumer with businesses using search engines, RSS, blogs, podcasting or other new media to deliver their message. Amanda has led sessions on search marketing, web strategy and social media at Search Engine Strategies, PubCon, AdTech, and for the DMA.