Digital media, cloud crunching, analytics and the ability to marry up different data sources are revolutionising how media owners can measure who is reading what content, when, where and how often. Carolyn Morgan looks at the growing importance of data.
| Read by |
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Carolyn Morgan |
| Duration |
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11 minutes |
| Download File |
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carolyn_morgan_so12.mp3
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Carolyn Morgan
Carolyn Morgan has twenty years’ experience acquiring, running and selling specialist media businesses across print, digital and events. She advises niche consumer and B2B publishers on developing a practical digital strategy on limited resources. Carolyn speaks regularly at media conferences and moderates the Specialist Media Network on LinkedIn, with over 1100 members. Carolyn is MD of the Specialist Media Show, a conference and exhibition for specialist media businesses to learn about new opportunities and network.