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Hearst Made produces Summer TV ads for George at Asda

Hearst Made, the in-house content marketing agency of Hearst UK, has produced a series of TV and digital edits for George for the launch of its summer fashion range.

Author: News Desk

Posted on: 12 June 2018 07:20

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Ad blocking levels fall, but revenue loss increases

The Association for Online Publishing (AOP) yesterday announced the results of a two-year ad blocking audit among its members, showing the latest trends in ad blocking and its effects on publishers.

Author: News Desk

Posted on: 05 June 2018 06:54

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Propercorn partners with ESI Media to promote ‘A Guide to Proper TV’

Propercorn has exclusively partnered with ESI Media for a nationwide campaign that will be its largest media activation to date.

Author: News Desk

Posted on: 29 May 2018 07:10

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Count the clicks by James Evelegh

How can you tell if your ad management system is up to the job? The answer, do a clicks-audit on each of your commonly performed tasks. The higher the number of clicks, the less effective your system. James Evelegh talks ad management with Publishing Software Company’s Steph Cope.

Posted on: 22 May 2018

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Family values by Meg Carter

Family – Shortlist Media’s content studio – has made a big impact on the publisher since it launched in 2016. Meg Carter talks to CMO Sophie Robinson about how it is driving growth across the business and even creating brand work to run on third party platforms.

Posted on: 22 May 2018

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New Analysis: Quality Journalism is Winning the War on Attention

Latest figures revealed by the World Media Group (WMG), a strategic alliance of ten of the world’s leading international media brands, demonstrate the growing ‘premium’ effect that is boosting the performance of ad campaigns when viewed within a high quality, trusted editorial environment.

Author: News Desk

Posted on: 17 May 2018 06:50

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Brands are missing out on £3bn profit by underspending in newsbrands

By under-utilising newsbrands in both print and digital, brands are losing out on £3 billion of potential campaign profit, according to Newsworks’ latest effectiveness research.

Author: News Desk

Posted on: 11 May 2018 07:55

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FT launches FT Marketing Services

The Financial Times yesterday announced the launch of FT Marketing Services, a new end-to-end commercial offering from the FT Group.

Author: News Desk

Posted on: 09 May 2018 06:54

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Vogue appoints Priya Matadeen

Priya Matadeen has been appointed Partnerships and Strategy Director, it was announced yesterday by Vanessa Kingori, Publishing Director of British Vogue.

Author: News Desk

Posted on: 04 May 2018 06:39

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Major news brands adopt DTSG Good Practice Principles

The Association for Online Publishing (AOP) yesterday announced that, after successfully agreeing amends to the DTSG Good Practice Principles, six leading UK news groups now fully support the industry initiative.

Author: News Desk

Posted on: 03 May 2018 06:43

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Bloomberg and Hyundai create new video series

Bloomberg Media Group yesterday announced a three-year extension to a global partnership with Hyundai Motor Company with the launch of a new digital video series, ART + TECHNOLOGY.

Author: News Desk

Posted on: 01 May 2018 06:56

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UK ad spend grew 4.6% in 2017

UK advertising expenditure grew 4.6% to reach £22.2bn in 2017, the eighth consecutive year of market growth, according to the latest annual Advertising Association/WARC Expenditure Report, released yesterday.

Author: News Desk

Posted on: 27 April 2018 08:44

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Glamour appoints Kay and Winter

Camilla Kay has been appointed Beauty and Lifestyle Director of Glamour, and Lottie Winter has been appointed Beauty Editor, with immediate effect.

Author: News Desk

Posted on: 26 April 2018 08:14

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Smartphone video is fastest growing online ad format

Advertisers spent £476 million more on smartphone video ads in 2017, making it the fastest-growing online ad format, according to the latest Digital Adspend report by the Internet Advertising Bureau (IAB) UK and PwC.

Author: News Desk

Posted on: 26 April 2018 06:36

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Ad viewability hits record high

UK ad viewability levels have hit their highest level since records began back in the second quarter of 2014, according to the latest quarterly benchmark report from ad verification firm Meetrics.

Author: News Desk

Posted on: 23 April 2018 14:00

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Incisive launches content marketing arm

Incisive Media, the B2B media and events business, has announced its content marketing division, Incisive Works, which will provide ‘out of the box’ marketing support, all the way to complete content strategies.

Author: News Desk

Posted on: 23 April 2018 07:24

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‘Audience Measurement for Publishers’ launches today

The Published Audience Measurement Company (PAMCo) has today (April 19th) released the industry’s new audience measurement currency, PAMCo - Audience Measurement for Publishers.

Author: News Desk

Posted on: 19 April 2018 06:50

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House of Lords urges digital industry to commit to JICWEBS

Following a six-month long enquiry into the UK advertising industry, the House of Lords has recommended that digital industry bodies must be given more power to enforce rules on robust standards or face government legislation.

Author: News Desk

Posted on: 17 April 2018 06:30

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BDUmedia signs with Wave 2 for self-service ad portal

Wave 2, part of the Miles 33 group, has announced that BDUmedia, a large regional newspaper publishing group in the Netherlands, has selected AdPortal to bolster their new customer self-service offerings.

Author: News Desk

Posted on: 11 April 2018 13:45

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Display continues to be largest driver of digital publisher revenue

Findings from the latest Digital Publishers Revenue Index (DPRI), a quarterly report on UK publishing from the Association for Online Publishing (AOP) and Deloitte, reveals publishers experienced a 5.6% growth in total digital revenue in 2017 compared to 2016, rising to £365.5m.

Author: News Desk

Posted on: 06 April 2018 06:00

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Metro partners with Fox TV to deliver translucent cover wrap

Today (Thursday 5th April), Metro has teamed up with Fox Networks Group in the UK to deliver a translucent cover wrapped around 900,000 copies of the newspaper in London.

Author: News Desk

Posted on: 05 April 2018 16:17

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Mail and Metro merge commercial teams

This week, the newly unified Mail and Metro commercial teams officially come together and begin serving the market as one advertising sales function, under the new name Mail Metro Media.

Author: News Desk

Posted on: 04 April 2018 16:43

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Refinery29 expands European Executive Team

Refinery29, the digital media and entertainment company for young women, today announced the expansion of its European executive team.

Author: News Desk

Posted on: 04 April 2018 16:23

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FT receives brand safety and anti-ad fraud accreditation

The Financial Times is among the first news organisations to be accredited by the Joint Industry Committee for Web Standards (JICWEBS) for its commitment to brand safety and online ad fraud.

Author: News Desk

Posted on: 29 March 2018 07:02

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News UK promotes Dominic Carter

News UK yesterday announced that Dominic Carter has been appointed as Group Chief Commercial Officer, a new role that will oversee all national advertising revenue for News UK and Wireless Group operations in the UK and Ireland.

Author: News Desk

Posted on: 29 March 2018 06:40

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Advertising automation: 5 minutes with… Simon Weare by Simon Weare

Technology is changing everything in the publishing sphere, including the selling of advertising. We grab five minutes with Simon Weare, head of development at PCS, to find out more.

Posted on: 28 March 2018

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The Scourge of Short Termism by Ray Snoddy

This year’s Shift conference heard a lot about the negative impact of short termism and the positive advertising environment provided by premium sites. So, when will agencies and brands start to change their current buying patterns? Ray Snoddy listened to the presentations.

Posted on: 27 March 2018

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Mobile ads: they don’t have to be amazing, they just have to be right

The IAB UK has released a study that looked at the best ways to advertise to people on smartphones and revealed that fit for purpose ads – ie optimised for smartphones – can shift brand metrics and can increase positive perceptions such as the brand being viewed as more premium and more trusted.

Author: News Desk

Posted on: 22 March 2018 07:19

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Facebook in the dock 😊 by James Evelegh

James Evelegh's editorial from this week's edition of InPubWeekly.

Posted on: 22 March 2018

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Facebook and Instagram video viewability to be verified by Meetrics

Meetrics says it has become the first firm outside the US to verify viewability metrics for videos served on Facebook and Instagram.

Author: News Desk

Posted on: 21 March 2018 09:55

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GQ and Gucci partner for second series

GQ and Gucci yesterday announced the second installation of the five-part film series: “The Performers,” curated by Dylan Jones, Editor-in-Chief of British GQ.

Author: News Desk

Posted on: 20 March 2018 07:42

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IAB UK analysis demonstrates digital display is effective

The IAB UK commissioned a meta-analysis report in an effort to understand the level of effectiveness of digital display advertising campaigns.

Author: News Desk

Posted on: 19 March 2018 07:44

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IAB UK Refreshes Brand and Launches New Website

IAB UK yesterday launched a refreshed brand identity as well as a new website featuring a range of functions designed to improve access to key information, making it easier for users to find what they want, more quickly.

Author: News Desk

Posted on: 13 March 2018 06:53

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Putting your Brand into the Right Hands! by Alan Edwards

Free distribution and brand to hand are growth areas for publishers. It drives awareness and increases ABC countable circulation. Good planning is key for a successful campaign. Marketforce’s Alan Edwards has five top tips for ensuring success.

Posted on: 09 March 2018

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YouTube gets JICWEBS’ brand safety certification

YouTube has achieved certification for brand safety by JICWEBS - the independent UK body that sets best practice and standards for trusted online ad trading.

Author: News Desk

Posted on: 07 March 2018 07:06

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Shortlist Media hires executive director to lead Family

Shortlist Media yesterday announced the appointment of Sam Bird to the newly created role of executive director, Family - its creative studio.

Author: News Desk

Posted on: 02 March 2018 08:10

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Trinity Mirror reveals UK’s most relevant consumer brand

Trinity Mirror has found retailer B&M to be the most relevant brand in the UK, coming out on top of its inaugural Brand Relevance Index.

Author: News Desk

Posted on: 01 March 2018 06:10

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PCS announce changes to Board of Directors

PCS, the publishing software developer, has announced a number of changes to its board of directors.

Author: News Desk

Posted on: 28 February 2018 07:55

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Channel 5 appoints News UK’s Bridge Studio for integrated brief

Channel 5 has appointed News UK’s branded content division, Bridge Studio, for an integrated print, digital and social campaign to help the broadcaster showcase the range and quality of its content.

Author: News Desk

Posted on: 26 February 2018 07:45

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Shortlist hires Regional Sales Director

Shortlist Media yesterday announced the appointment of Seb Randle to the newly created role of regional sales director across all its brands, including ShortList, Stylist, Emerald Street and Mr Hyde.

Author: News Desk

Posted on: 23 February 2018 07:08

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Rakuten TV announced as Headline Sponsor for Empire Awards

Bauer Media this week announced Rakuten TV, the video-on-demand service, as the exclusive headline sponsor of its annual Empire Awards ceremony taking place in London’s Roundhouse on 18 March 2018.

Author: News Desk

Posted on: 22 February 2018 07:24

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News UK launches Social Amp

News UK’s commercial division The Bridge is to launch a new tool that takes brands’ social content and amplifies it across The Sun, The Times and The Sunday Times’ websites and social channels.

Author: News Desk

Posted on: 20 February 2018 06:48

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FT appoints joint leaders of global advertising team

The Financial Times last week announced the appointment of two leaders for its global advertising team.

Author: News Desk

Posted on: 19 February 2018 06:00

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Drain the swamp by James Evelegh

James Evelegh's editorial from this week's edition of InPubWeekly.

Posted on: 15 February 2018

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Premium editorial sites outperform social media for long-term memory encoding

A new study by Newsworks and the Association for Online Publishing (AOP) finds that left brain memory encoding, which processes words and detail, is 42% stronger when people view ads on premium editorial sites than when they see the same ads on social media sites.

Author: News Desk

Posted on: 08 February 2018 07:27

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Newscycle Solutions acquires Media Services Group

Newscycle Solutions, a provider of software technologies for the media industry, this week announced the acquisition of Media Services Group, a supplier of integrated digital publishing, magazine advertising, and event management software for the global magazine and book publishing industries.

Author: News Desk

Posted on: 07 February 2018 08:21

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The Sane Way to Manage E-Newsletter Ads by Christie Calahan

Email newsletters are a big hit amongst publishers. They generate big ad dollars and further engage audiences. While the term “win-win situation” is rather cringe-worthy, writes Mirabel Technologies’ Christie Calahan, it is actually the perfect way to describe them.

Posted on: 06 February 2018

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Condé Nast promotes Madeleine Wilson

Madeleine Wilson has been promoted to the position of Fashion Advertising Director of British GQ and is also named Associate Publisher, Fashion of GQ Style, it was announced yesterday.

Author: News Desk

Posted on: 01 February 2018 06:52

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Open to new ideas by Meg Carter

Such is the rate of change in digital marketing, that there is no blueprint or template for marketers to follow. The key, as New Scientist’s Chloe Thompson tells Meg Carter, is to be constantly trying and testing new things.

Posted on: 01 February 2018

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Future appoints US CRO

Future has announced the appointment of Luke Edson as its US Chief Revenue Officer, effective from the 29th January 2018.

Author: News Desk

Posted on: 30 January 2018 07:33

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