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Reader and publisher relationship has “catalytic” effect on ad effectiveness

The relationship a reader has with a publisher has far more impact on the effectiveness of online ads than the surrounding editorial content, which suggests concerns around brand safety may be misunderstood, according to a new study.

Author: News Desk

Posted on: 24 November 2017 06:00

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Condé Nast partners with Childrensalon for Fashion Fairytales

Condé Nast Britain Digital yesterday unveiled Fashion Fairytales, a partnership across British Vogue, Tatler and GQ with Childrensalon.

Author: News Desk

Posted on: 23 November 2017 07:53

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Find your Eureka moment! by James Evelegh

James Evelegh's editorial from today's edition of InPubWeekly.

Posted on: 23 November 2017

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BSME Awards 2017 – Winners Announced

The 2017 British Society of Magazine Editors Awards were held yesterday at The Sheraton Grand London Park Lane Hotel.

Author: News Desk

Posted on: 22 November 2017 07:25

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5 minutes with… Jonas Rideout by Jonas Rideout

In London for the PPA Customer Direct conference, we grab five minutes with Jonas Rideout, global business development director at content monetisation specialists, Piano.

Posted on: 22 November 2017

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TI Productions secures commission from Crime + Investigation

TI Productions UK, the recently launched TV production arm of Time Inc UK, is making a one-hour special for A+E Networks UK’s Crime + Investigation.

Author: News Desk

Posted on: 21 November 2017 06:37

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PPA Customer Direct Awards - Winners Announced

The annual PPA Customer Direct Conference and Awards took place on November 17 at the Jumeirah Carlton Tower Hotel.

Author: News Desk

Posted on: 20 November 2017 10:14

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Haymarket is launch partner for The Trust Project

Haymarket is joining some of the world's leading media organisations in backing The Trust Project - a new global industry initiative designed to give audiences the transparency they demand when judging the quality of media.

Author: News Desk

Posted on: 20 November 2017 07:47

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Deborah Joseph appointed Chief Content Officer of Glamour

Deborah Joseph has been appointed Chief Content Officer of Glamour, a new position created to lead the vision for the beauty-first, digital-first media brand, it was announced last week.

Author: News Desk

Posted on: 20 November 2017 07:36

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CDS Global and Zeddit announce strategic technology partnership

CDS Global and Zeddit have announced a strategic technology partnership in the UK and Australia to provide advanced subscriber conversion capabilities for print magazine publishers.

Author: News Desk

Posted on: 20 November 2017 07:21

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Walstead appoints Andy Berg to drive content services expansion

Walstead, one of Europe’s leading independent printing businesses, has expanded its senior management team with the appointment of Andy Berg to the new role of Group Managing Director for its digital businesses which provide content, pre-media, digital and creative services.

Author: News Desk

Posted on: 16 November 2017 05:45

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Time Inc unveils extensive Black Friday coverage

Time Inc UK is creating a single content and affiliate team to provide round the clock deals coverage for Black Friday.

Author: News Desk

Posted on: 15 November 2017 07:16

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Bauer appoints John Mulvey as Editor of Mojo Magazine

Bauer Media has appointed John Mulvey as Editor of its monthly music magazine, Mojo.

Author: News Desk

Posted on: 15 November 2017 07:05

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Facial-tacking study reveals key to successful luxury advertising

A study of luxury ads released over the last two years by The Luxury Institute and emotion measurement firm Realeyes has revealed the four key ingredients to successful luxury brand advertising – and highlights which ads were the best.

Author: News Desk

Posted on: 15 November 2017 06:48

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Sprylab extents partnership with Bauer

Bauer Media Group has recently selected Sprylab technologies to be its global, interactive e-publishing platform provider of choice for the migration of its international portfolio of interactive editions.

Author: News Desk

Posted on: 13 November 2017 06:52

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AOP: Video and subscriptions to power the future of premium content

The latest Digital Publishers Revenue Index (DPRI), a quarterly report on UK publishing from the Association for Online Publishing and Deloitte, highlights strong video, subscription and sponsorship revenue growth; indicating a more diverse path for sustainably supporting premium content.

Author: News Desk

Posted on: 10 November 2017 07:38

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Construction begins on new Air Business HO and Distribution Centre

The first dig has been made into the global distribution company’s future premises at Hatfield Business Park where it will join other businesses such as Ocado, F&F and EE in the summer of 2018.

Author: News Desk

Posted on: 10 November 2017 06:33

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Jamie Jouning appointed Chief Revenue Officer of Condé Nast International

Jamie Jouning has been appointed Chief Revenue Officer of Condé Nast International, a new position, it was announced today by Jonathan Newhouse, Chairman and Chief Executive of the organisation.

Author: News Desk

Posted on: 09 November 2017 09:30

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Porter appoints Sarah Bailey Executive Brand Editor

Yoox Net-A-Porter Group yesterday announced the appointment of Sarah Bailey as Executive Brand Editor of Porter Magazine, the bi-monthly women’s fashion magazine published by Net-A-Porter.

Author: News Desk

Posted on: 09 November 2017 07:10

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Look reveals winners of inaugural Beauty Awards

Fashion and beauty brand Look yesterday revealed the winners of its first beauty awards, celebrating the best in beauty.

Author: News Desk

Posted on: 08 November 2017 07:30

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Mortons takes the wheel for Tatton Park Classic Car Shows

The company behind some of the UK’s best loved classic car shows, Cheshire Auto Promotions, has announced that after two years of working with events organiser Mortons Media Group, it has sold its business to the Lincolnshire based firm.

Author: News Desk

Posted on: 08 November 2017 07:11

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DC Thomson Media extends partnership with Air Business

DC Thomson Media extends its Group partnership with Air Business, transferring the overseas mailing of This England Publishing’s titles to the global distribution and subscriptions partner.

Author: News Desk

Posted on: 08 November 2017 06:48

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Hearst appoints Gaby Huddart

Hearst UK has announced the appointment of Gaby Huddart as Acting Group Editorial Director.

Author: News Desk

Posted on: 07 November 2017 08:52

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DCT Media launches Little Baby Bum Activity Magazine

DCT Media has launched Little Baby Bum Activity Magazine, which it says, comes “packed full of games, colouring, songs, puzzles and over 400 stickers”.

Author: News Desk

Posted on: 07 November 2017 06:33

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Redesign for easyJet Traveller

easyJet Traveller magazine, published by travel media company Ink, last week unveiled its redesign.

Author: News Desk

Posted on: 06 November 2017 08:38

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Meetrics receives MRC Accreditation for its anti-fraud product

Meetrics has become the first European firm to be granted full accreditation by the US-based Media Rating Council (MRC) across both anti-fraud and viewability – including in-app environments.

Author: News Desk

Posted on: 06 November 2017 08:14

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IPSO issues guidance on prominence for editors and journalists

The Independent Press Standards Organisation (IPSO) on Friday issued guidance for editors on how it uses its powers to require due prominence in corrections and adjudications.

Author: News Desk

Posted on: 06 November 2017 07:43

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NME to create experiential and social campaign for VO5

VO5, the styling brand, is kicking off a year-long partnership with NME by headline sponsoring the NME Awards.

Author: News Desk

Posted on: 03 November 2017 06:58

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Frontline acquires Gold Key Media from COMAG

Gold Key Media Ltd becomes a fully owned subsidiary of Frontline Ltd on 1 November 2017 and will continue to be led by the existing management team.

Author: News Desk

Posted on: 02 November 2017 08:29

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AOP to drive digital media clean up with Ad Quality Charter

The Association for Online Publishing (AOP) has today issued a call to arms for the industry to collaborate in raising digital media standards by signing a new Ad Quality Charter.

Author: News Desk

Posted on: 02 November 2017 07:02

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T3 Unveils Their New Look in November Issue

Placing a distinct emphasis on smarter living, says publishers Future, the new-look magazine is a direct response to the ever-expanding influence of technology on everyday life, showcasing aspirational tech and lifestyle products and reflecting the relentless rise of Smart Home technology.

Author: News Desk

Posted on: 02 November 2017 06:40

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5 minutes with… Jan de Roos by Jan de Roos

In London recently to attend the FIPP World Congress, we grabbed five minutes with Jan de Roos, chief executive officer of multi-channel publishing and digital asset management specialists, WoodWing Software.

Posted on: 02 November 2017

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Ad blocking: it’s not over by James Evelegh

James Evelegh's editorial from today's edition of InPubWeekly.

Posted on: 02 November 2017

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ELLE appoints Kenya Hunt

ELLE, Hearst’s fashion media brand, has announced the appointment of Kenya Hunt as Deputy Editor and Fashion Features Director of ELLE UK.

Author: News Desk

Posted on: 01 November 2017 06:00

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Liam Gallagher edits NME and Uncut One-Shot

NME and Uncut have joined forces to release a one-shot dedicated to - and edited by - Liam Gallagher where the past meets the present, featuring archived content picked by Liam, along with a new exclusive interview.

Author: News Desk

Posted on: 31 October 2017 06:50

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Puzzler Media launches title for dementia sufferers

Puzzles & Pastimes is a new magazine from Puzzler Media incorporating the expertise of dementia specialists Unforgettable.

Author: News Desk

Posted on: 31 October 2017 06:31

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Nadiya Hussain to join BBC Good Food

Nadiya Hussain, the celebrity chef, food writer, author and TV presenter, is to join BBC Good Food as Contributing Editor.

Author: News Desk

Posted on: 27 October 2017 08:23

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Mayor of London to open WIRED LIVE 2017

WIRED has announced that Sadiq Khan, Mayor of London will open WIRED LIVE 2017.

Author: News Desk

Posted on: 27 October 2017 08:05

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Honing your mobile strategy by James Evelegh

James Evelegh's editorial from today's edition of InPubWeekly.

Posted on: 26 October 2017

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Launch: Puzzler Fantasy Quest

Puzzler Fantasy Quest is, according to publishers Puzzler Media, an exciting new puzzle experience, successfully combining compelling challenges with a spellbinding story and beautiful imagery.

Author: News Desk

Posted on: 25 October 2017 06:00

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Ad viewability hits 18-month high

For the first time since it started measuring ad viewability, the level in the UK rose for two consecutive quarters – to hit the highest mark for 18 months – according to the latest quarterly benchmark report from ad verification company Meetrics.

Author: News Desk

Posted on: 24 October 2017 10:00

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ESPN, FourFourTwo and Guardian team up for World Cup

ESPN, FourFourTwo and the Guardian have announced that they will form a commercial partnership for the Russia World Cup 2018.

Author: News Desk

Posted on: 24 October 2017 06:10

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DC Thomson Publishing rebrands as DC Thomson Media

To reflect the transformation from traditional publisher to modern media creator and distributor, the publishing arm of the business is rebranding as DC Thomson Media.

Author: News Desk

Posted on: 24 October 2017 06:05

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Total Film celebrate Most Iconic Movie Characters

Future’s Total Film has unveiled a special edition with 100 different covers to mark the results of a poll to discover the greatest movie characters of all time.

Author: News Desk

Posted on: 23 October 2017 06:05

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NME introduces artist services

NME is launching a platform dedicated to supporting emerging artists, giving them the chance to be heard on NMW.com.

Author: News Desk

Posted on: 23 October 2017 06:00

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Rhapsody improves marketing insight and accuracy with release of eVisualise

Rhapsody, the media production agency, has developed eVisualise, a cloud-based, campaign targeting tool, providing enhanced customer insight and the delivery of more precise direct marketing campaigns.

Author: News Desk

Posted on: 20 October 2017 06:10

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Egmont launches Disney Descendants Magazine

Egmont Publishing this week announced the launch of a new magazine, dedicated to all things Descendants – a Disney Channel Original Movie - available from 18th October.

Author: News Desk

Posted on: 20 October 2017 06:05

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Madgex opens New York office

Madgex, the classified technology provider, is expanding its North American footprint, with a new office in New York City.

Author: News Desk

Posted on: 19 October 2017 09:13

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GQ launches weekly football podcast strike!

British GQ has launched a new podcast strike!, it was announced yesterday. Covering all things football, strike! the podcast will be the go-to source of information for any fan of the beautiful game, says GQ.

Author: News Desk

Posted on: 19 October 2017 08:27

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IAB launches “Gold Standard” to clean up online advertising

In an effort to raise the standards in digital advertising and address the key issues facing the industry, the IAB UK is launching the “IAB Gold Standard” initiative, comprising three primary actions that media owners can take.

Author: News Desk

Posted on: 19 October 2017 07:34

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