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The Future of Personalisation in Publishing

From: Cxense
Price: FREE
Posted on: 21/10/2016

Personalisation will help save news organisations. It will allow publishers to increase engagement with their audiences and create an even more relevant experience for readers. 74% of users get frustrated with websites that deliver content they aren’t interested in. To help you increase your digital revenue, we’ve created a free playbook.

In it we discuss:

• How social media has changed the way readers consume your content, and how to overcome the dangers it poses to your business model.

• How you can triple the time spent on site by utilising the Winnipeg Free Press model.

• Why publishers are failing to implement personalised recommendations in an effective way, and how you can do it properly to increase reader acquisition, retention, and advocacy.

Featured job

Digital Marketing Manager
Salary: £££ highly competitive salary, according to experience
The Chelsea Magazine Company

Featured in InPublishing Jobs