| Contact Name |
Peter Hobday |
| Job Title |
Managing Director |
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|
| Address |
Subscriptions Strategy
Gweal an Drea
Polurrian Road
Mullion
Cornwall
TR12 7HB
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Service Description
Profitable copy and strategy
Peter Hobday creates copy and strategy, building profitable memberships and subscribers for clients who include publishers, Internet marketers, property investment consultants, debt advisors, software producers and charities.
We also publish Subscriptions Strategy, the top marketing advice newsletter and website in its field. If you Google 'subscriptions marketing' you'll usually find us at the top of the first page – which shows our work is created with search engine optimisation in mind. Marketing budgets are notoriously tight and we work within strict financial limits. As a publisher myself, I take the same attitude with our own publications and websites and you can share this rare expertise.
I create email and website marketing programmes, advise on launches, Search Engine Optimisation, run copywriting and marketing workshops, create direct mail packs, sales letters, email promotions, advertisements, brochures, loose inserts, upgrade and renewal series and convert magazines from free to paid for. The cost is small, but the increase in income is significant.
"Since I first started out as a copywriter, 5 years ago now, I have always used Peter's writing as a benchmark for where I want to get to. The pieces he wrote for teams I worked in at Electric Word plc. were always the top-hitters and I started writing with the aspiration to be able to sell as well as he can."
Sara Baugh, Electric Word plc