BrightTarget is an advanced predictive marketing platform based around customer lifetime value (CLV). It compliments existing marketing systems by taking in data from many sources, applying pre-built predictive analytics designed for B2B marketers and then presenting the information back to marketers in a way it can be used to continually measure, manage and motivate actions to deliver improved long term customer value, and accurately demonstrate marketing ROI.
BrightTarget has been designed by marketers and is easy and cost effective to use. It is a cloud based, Software as a Service (SaaS) offering, meaning you only need to subscribe for the service on a monthly basis, avoiding the large upfront costs typically associated with these solutions. It’s pre-built and focussed nature means it is very easy to use and very quick to get started.
Acknowledging that B2B businesses can be complex, unique and evolve with the successful use of BrightTarget, we offer more than just a software solution. BrightTarget provides personalised support to ensure the solution is optimised and continues to remain accurate as your marketing activities and data evolves. We enable you to successfully outsource your data science needs and benefit from best practice, pre-built advanced predictive analytics for marketers.
Your success is our success and we know because we measure it!
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