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isubscribe

559a King's Road, London, SW6 2EB

isubscribe can help you sell more subscriptions. As the UK’s leading and most comprehensive online magazine and newspaper subscription superstore, we have been generating sales for publishers since 2000. Based on the King’s Road in London, isubscribe also has market leading operations in Australia and New Zealand.

With over 2,700 consumer and specialist magazine titles, as well as newspapers, www.isubscribe.co.uk provides new subscriptions for publishers in all B2C and B2B markets.

Listing your publication with isubscribe is entirely risk-free – we work solely on a cost per acquisition basis to help you get new customers and generate incremental revenue growth.

We promote your magazines through SEM, affiliate networks, database marketing, direct mail, print advertising, special promotions, partner packages, in-store gift cards and a major Christmas gifting promotion, as well as the branded sites we run on behalf of Comag, Waterstones and others, and product feeds into WHSmith.co.uk, Easons and Magazines.com

In addition, our library supply service provides magazines to over 750 UK libraries, and we manage the subscription needs of major corporate accounts.

isubscribe has 400,000+ registered core customers, 200,000+ e-newsletter subscribers, and has over 1.5 million unique visitors each year.

Why isubscribe?

isubscribe works with you to show your magazine to its best advantage so that you acquire new customers, generate incremental revenue and increase brand awareness. This includes:

• A dedicated page per title with full details of your subscription options, cover image, pricing, digital samples, special gifts and promotions.

• Homepage banners and carousels

• Your title/s featured on selected category pages.

• Hot offers included in our social media marketing.

• The opportunity for inclusion in e-newsletter promotions that reach over 250,000 newsletter subscribers.

• Producing a digital sample of your title free of charge.

• The opportunity to be involved in our annual Christmas Gifting Catalogue.

• Your own dedicated isubscribe account manager on hand to change pricing, gift options or copy as required.

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isubscribe announces Christmas initiatives

isubscribe, the online magazine and newspaper subscription superstore, yesterday announced a host of new initiatives and partnerships aimed at maximising subscription sales over the key Christmas period.

Author: News Desk
Posted on: 13 November 2014

www.isubscribe.co.uk has been totally refreshed.

www.isubscribe.co.uk has been totally refreshed so that it reflects current ecommerce trends and the checkout process has been totally redesigned to help customers place their orders both quickly and easily, says isubscribe.

Additionally, the integration of Login and Pay with Amazon Payment Services lets customers sign in securely with their Amazon account details to use their saved payment information.

New initiatives for the main website over the Christmas period include a digital catalogue that showcases ther bestselling subscription titles, 500,000 print inserts distributed to online shoppers, Deal of the Day emails and a TV advertising campaign.

The TV advert focuses on the fact that there is a magazine subscription for everyone, from health to housekeeping, fashion to fitness and cars to gardening. Five versions of the advert have been made to display different male and female magazine titles.

The £100,000 campaign is being tested on selected channels now and the schedule will be tweaked as Christmas starts in earnest and analysis proves the best performing programs and times to focus on. The adverts can be seen here.

isubscribe has also developed new partnerships with several companies who wish to market magazine subscriptions to their customers. These will be live by Black Friday.

Existing partnerships such as Easons of Ireland, Magazines.com in the United States and iSUBSCRiBE Australia will also be maximised to showcase great UK magazines around the world.

Steve Price, Managing Director of isubscribe, said: “Subscriptions are more popular than ever but we know that to get real growth for our publishing clients we needed to showcase subscriptions to more people and then to ensure that our websites provided the best online customer experience possible. The TV campaign is very exciting as it is the first time that such a wide range of magazine subscriptions have been promoted in the UK.”

Finally, isubscribe sold its 1 millionth subscription last week. Sales have steadily risen year after year and it was pleasing that the 1 millionth sold was GQ magazine, which was one of the first ever titles sold in 2004, says isubscribe.

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