| Contact Name |
Kate Mayfield |
| Job Title |
Managing Director |
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| Address |
Mayfield Solutions
2.06 Clerkenwell Workshops
31 Clerkenwell Close
London
EC1R 0AT
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Service Description
About You
If you are considering implementing a CRM, sales automation, marketing database, marketing automation or database solution, then our consulting services will reduce your risk and ensure your project is delivered on time, on budget and achieves the business objectives.
About Us
Mayfield Solutions are specialists in sales and marketing software. We provide advice to publishers, and other organizations, who are considering changing or adding new marketing or sales software, databases and related solutions. We are independent of software vendors and run a research programme on all available software to support our consulting services and our software research products.
All our consultants have many years of experience in database and CRM implementations. And each of them either has particular technical skills or comes, originally, from a sales and marketing background. This combination of skills makes us unique and means we can add extra value to the project which generalist IT consultancies can not.
Depending on the project, we would typically clarify your business objectives, analyse your requirements, map your business processes (which ensures we can match your needs to the software), manage the change in the way people will work, map your database sources, set up business rules for data flow and integration, plan the data feeds, and help you select the right software and vendor to deliver your requirements.
Whatever solution you are considering, if you want to better manage the storage, use and analysis of your customer and prospect data, we can help. Contact us for an in-confidence, initial consultation and to request case studies and more information about our experience.
Why should you use our services?
So you can mitigate the risk of:
• Exceeding budgets, missing deadlines and not achieving the business objectives
• Users 'drifting' away from the system back to old ways of working
• Choosing the wrong software and/or needing to do extensive and expensive customisation
• Identifying problems once software developers are on site, leading to rapid cost escalation because specifications have changed
• Internal politics and lack of agreement, stalling the project
• Setting unrealistic or unambitious objectives because the internal team are unfamiliar with what can and cannot be achieved at a reasonable cost.
To get a faster implementation by:
• Injecting a wide range of expertise that internal staff don't have
• Drawing on our inhouse research of available solutions
• Reducing the need for customisation by getting a good fit of solution to requirements.
And that’s useful because fast implementation:
• Increases user acceptance
• Reduces costs
• Helps businesses to be agile and adapt quickly
• Reduces the burden on internal resources and staff being diverted from their core functions.
Don't let your business suffer the pain, disruption and escalating costs that are common to such implementations. Get our help and it’ll save you money in the long run.
Get in touch to talk to us about your plans, in confidence.