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The Missing Millions: How Opt-Outs Can Ruin ROI

Posted: 12 March 2009 22:03

Few companies regularly track their opt-out rates and appreciate the value of a name with permission to contact. Marketers can learn how to re-enliven permissions on their database and cash in on the asset within. This presentation by Rosemary Smith and Jenny Moseley of Opt-4 was recorded at the 2009 Publishing Expo, held at London's Olympia 2 in February.

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