Skip to: Navigation | Content | Footer

The Missing Millions: How Opt-Outs Can Ruin ROI

Posted: 12 March 2009 22:03

Few companies regularly track their opt-out rates and appreciate the value of a name with permission to contact. Marketers can learn how to re-enliven permissions on their database and cash in on the asset within. This presentation by Rosemary Smith and Jenny Moseley of Opt-4 was recorded at the 2009 Publishing Expo, held at London's Olympia 2 in February.

Related videos:

Generation Y Not! The PPA BMG Sessions with Enders Analysis PPA Awards 2011 Embedded video test Andy Beale: why we chose Operative.One Simon Francis at AOP 2009

InPub Weekly: Sign-up

Click here to sign up for our free weekly email newsletter:

Sign up now!

Magazine registration