Skip to: Navigation | Content | Footer

The Missing Millions: How Opt-Outs Can Ruin ROI

Posted: 12 March 2009 22:03

Few companies regularly track their opt-out rates and appreciate the value of a name with permission to contact. Marketers can learn how to re-enliven permissions on their database and cash in on the asset within. This presentation by Rosemary Smith and Jenny Moseley of Opt-4 was recorded at the 2009 Publishing Expo, held at London's Olympia 2 in February.

Related videos:

Customer Direct 2010 mediaPro Simon Francis at AOP 2009 The PPA BMG Sessions with Enders Analysis Generation Y Not! 2012 Motor Sport Hall of Fame

InPub Weekly: Sign-up

Click here to sign up for our free weekly email newsletter:

Sign up now!

Magazine registration

Next Top Tips Webinar

5 Top Tips to Maximise your Creative Assets in the Digital Age

2.30-3pm (GMT), Tuesday 10 March 2015

John Cunningham

FREE-TO-ATTEND

Webinar sponsored by