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We know your brand better than you do

Posted: 13 March 2009 06:03

The creative tension between marketing departments and customer publishing experts, who arguably have a more accurate insight into the best way of communicating a brand's character through print and web. This presentation from Mike Poole, and independent crative director, was recorded at the 2009 Publishing Expo, held at London's Olympia 2 in February.

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