How to balance publishing’s three-legged stool - Content, Audience, Revenue
2.30-3pm (BST), Tuesday 16 September 2014
Balancing the 'three legged-stool' is an old-school analogy for publishing survival. Publishers have a good chance of success if they can balance the three
legs of content, audience and revenue; but if any of the three legs fall short, the business will eventually ‘fall over’.
Pre-digital, that simply meant convincing display advertisers that the quality of your content would keep the audience’s attention long enough for their
ads to be seen. Digital has made the balancing act way more interesting and publishers are using a raft of alternative publishing models to keep the stool
Find out more
Webinar sponsored by