5 top tips for growing ad sales through better use of your technology
2.30-3pm (BST), Tuesday 19 July 2016
What can you expect to learn?
How better use of your technology can help you:
- Empower your teams to cross-sell and upsell more effectively
- Switch from a platform / title sales approach to an audience-led sales approach
- Make better use of inventory, link with programmatic and reach new audiences
- Leverage self-service for your customers
- Improve efficiency in the ad sales process
Who should attend: publishing directors, CIOs/Head of IT, director of operations, sales directors, senior sales and commercial staff and those with responsibility for ad sales technology.
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