5 Top Tips To Help You Prioritise Your Digital Projects
2.30-3pm (GMT), Tuesday 21 April 2015
The worst possible reason for embarking on a new digital project is that it sounds really, really cool. Too many publishers have travelled down new media’s
garden path only to find that it ends in an all too familiar tumble-weed strewn cul de sac. Picking projects that will work is not rocket science however -
thinking about traditional success measures can avoid the heartache of failed digital projects and make sure that scarce resources are deployed where they
will bring real results.
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