NEWS Research: Hard news is good news for advertisers

Study shows that ads which appear around hard news stories elicit more and higher peaks in memory encoding and emotional intensity than ads in soft news stories.

REVIEW Data: the to-do list

AOP Crunch: top tips from the Guardian / Telegraph panel session…

By James Evelegh

EDITOR'S ARCHIVE PICK How history shapes today’s press

In physical form at least, the newspapers of the UK, France and America, resemble each other closely, but scratch below the surface, writes Peter Preston, and you will find hugely varying attitudes and outlooks, moulded by geography and history.

By Peter Preston

COMMENT If it could happen here…

James Evelegh enjoys a city break to Berlin: history, culture and currywurst too.

By James Evelegh

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