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July / August 2010 Features List

Click here if you would like to be added to the mailing list for InPublishing Magazine. To discuss advertising opportunities in the magazine, or on the website, please contact Kim Stoner on 07857 846 283; or by email. The issue will be mailed out on 19 July.

Newspapers section

Ray Snoddy interviews Mail Newspapers' MD, Guy Zitter.

Alan Geere assesses the impact on editorial teams and strategies of online reader reaction to news stories and columns.

Martin Ashford looks at the future of retail.

Roger Holland summarises recent JICREG developments and the opportunities they present for the regional press.

Magazines section

Meg Carter interviews new PPA CEO Barry McIlheney.

Andy Maslen on how to craft sales copy that replicates the tone of voice of your magazine.

Bea Montoya provides an overview of current subscription marketing strategies.

Paul Woodward looks back at the main developments in the Asian market during his time in Hong Kong.

Matthew Parker outlines the secrets of successful supplier management.

Jenny Moseley provides us with best practice, opportunities and advice in direct mail.

Online section

Carolyn Morgan reviews the key themes coming out of the recent Specialist Media Show in Peterborough.

Michael Upshall on how publishers should measure the ROI of a switch from print to web.

Dominic Jacquesson looks at the ins and outs and the whys and wherefores of apps.

Amanda Watlington updates us on search trends and priorities.

And finally ...

Another ‘View from the States’ from Karlene Lukovitz.

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