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Fiddling while London burns by James Evelegh

James Evelegh's editorial from today’s edition of InPubWeekly.

Posted on: 13 December 2018

Up close & personal by James Evelegh

James Evelegh's editorial from today’s edition of InPubWeekly.

Posted on: 06 December 2018

Content creation: navigating the 7 Cs by Maarten Reinders

With a deep understanding of what appeals to their audiences, editorial teams are expert in designing, creating and curating content that works. With digital workflow tools, they have the means to do it smarter, faster and in a more cost-effective way, says WoodWing’s Maarten Reinders.

Posted on: 06 December 2018

Nov/Dec issue – takeaways by James Evelegh

James Evelegh's editorial from today’s edition of InPubWeekly.

Posted on: 29 November 2018

2018 – the year of paid-content? by James Evelegh

James Evelegh’s editorial from the November / December 2018 issue of InPublishing magazine.

Posted on: 27 November 2018

All guns blazing by Ray Snoddy

This year’s Society of Editors conference was the setting for a lengthy critique of one famous ex-editor’s memoirs by another famous ex-editor. Other stuff happened too, but this contretemps grabbed the headlines. Ray Snoddy was there to catch all the action.

Posted on: 27 November 2018

Puzzle magazines by Alan Geere

“Puzzles boost verbal skills, cut dementia risk”, says a headline in the Wall Street Journal. No wonder the newsagents’ shelves are groaning with puzzle titles. Alan Geere heads off in search of solutions.

Posted on: 27 November 2018

Motor Sport: doubling down on reader revenues by Meg Carter

Publishers have been trying to work out the formula for publishing success in the digital age. Over the past six years, Motor Sport has created a coherent, joined-up, reader-focused publishing framework. The challenge now, as Gerard O’Brien tells Meg Carter, is to more aggressively exploit all the new opportunities.

Posted on: 27 November 2018

Big Publisher Functionality for Small Publisher Budgets by James Evelegh

The challenge for many independent publishers, Perception SaS’s Andy Kirk tells James Evelegh, is that they are trapped in inadequate publishing systems – be it circulation, sales or content management – that limit their ability to compete effectively in today’s publishing environment.

Posted on: 27 November 2018

The murky world of digital advertising by Tom George

How important is online marketing? How vital are quality media and brand safety to advertisers? What does it all mean? Tom George guides us through this opaque new world.

Posted on: 27 November 2018

Mapping the Magazine by Mary Hogarth

Affordance, magazines as a community and lessons from the past were among topics discussed at Mapping the Magazine 5 – an international conference hosted by Columbia College in Chicago. Mary Hogarth, who also presented a paper, reports.

Posted on: 27 November 2018

Is great onboarding the secret to reducing subscriber churn? by Julian Thorne

For marketers selling software as a service (SaaS) using a subscription model, the vital importance of onboarding has been understood for years. Today, writes Julian Thorne, more and more publishers are following suit and creating onboarding programmes for subscription customers.

Posted on: 27 November 2018

Off The Page by David Hepworth

David Hepworth on magazines and beyond

Posted on: 27 November 2018

Building a sustainable brand by Ciar Byrne

Faversham House’s Luke Nicholls was named Publishing Innovator of the Year (Business Media) at this year’s PPA Awards. One of the things that’s made the biggest difference, he tells Ciar Byrne, is the development of a highly engaged reader community for the company’s sustainability brand, edie.

Posted on: 27 November 2018

Media Quotes of the Year by Jon Slattery

It was the year the UK’s most influential editor resigned, the Guardian and Observer went tabloid and investigative journalism brought down a home secretary and humbled Facebook. The shocking murder of a journalist in the Saudi consulate in Istanbul caused outrage. In the US, Trump says the press is still the enemy. Jon Slattery picks his best media quotes of 2018.

Posted on: 27 November 2018

What should we do about Boris? by Liz Gerard

The question that has been exercising Theresa May for the past two years is also exercising sub-editors across the country, writes Liz Gerard. And, while the root of the question may be different, the conclusion is probably much the same: a resigned, reluctant acceptance; a feeling of distaste, but that there’s nothing to be done about it.

Posted on: 27 November 2018

Roundtable: The Technical Challenges & Opportunities Facing Publishers by James Evelegh

In September, InPublishing held its first roundtable event, in London. The event was sponsored by software solutions provider PCS Publishing and was attended by leading technology and digital executives at magazine media companies. The discussions were fascinating. James Evelegh listened in.

Posted on: 27 November 2018

The Power of Shorthand by Ian Halstead

Sue Green won an NCTJ chairman's award for the quality of journalism training she delivers at the City of Wolverhampton College – and leads the BBC's national academy for apprentices at the same institution. Ian Halstead finds out more.

Posted on: 27 November 2018

What’s been going on… by James Evelegh

James Evelegh’s roundup of some of the news stories that caught his eye over the last couple of months.

Posted on: 27 November 2018

The Key Industry Dynamics by Jim Bilton

Jim Bilton looks at the top-line trends as revealed by this year’s Media Futures research.

Posted on: 27 November 2018

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