Skip to: Navigation | Content | Footer


And the winner is…

James Evelegh's editorial from this week's edition of InPubWeekly.

James Evelegh

Posted on: 05 July 2018


Last week was awards week. The PPA and the AOP both held their big annual awards on, err… the same night. Whether that was by accident or design, given the overlap, I imagine ticket sales were more challenging than usual this year.

I was at the Grosvenor House for the PPA bash, and it was loud, glitzy and resolutely upbeat. If the health of an industry can be measured in decibels, then I can report that magazine media is rocking.

Not a winner (or even shortlisted) myself, I’d like to offer some hopefully helpful observations to my fellow party goers.

We all know that some categories are better than others. Awards host Edith Bowman helpfully alerted us that “this next one’s a big one” several times. If you were the winner of the previous award and were just leaving the stage, I imagine that might have been a tad deflating. But hey, a win’s a win. The PPA equivalent of the ‘best special effects in a foreign language short film’ category is still worth winning.

Try to look happy with your ‘highly commended’. Always announced after the shortlist has been read out, but before the winner is announced, you are in effect being told ‘you’re not the winner’. I wonder perhaps whether it might be better to announce the ‘highly commendeds’ after the winner has picked up their prize – that way, it’s a pick up rather than a put down. But ‘highly commended’ is still cool – it looks good on the mantlepiece, on rate cards or on your CV.

Finally, for those many in the room shortlisted but not a winner (or highly commended), chin up. You’ve had a night out on expenses, hopefully you shared a table with someone fascinating, and are all fired up to perform out of your socks next year. Good luck at the 2019 awards!

About James Evelegh
(Details last updated: 21 March 2018)

James Evelegh is the editor of InPublishing. Previous roles have included circulation consultant, group circulation manager at Centaur Media and circulation manager at DMG Trinity.

Tel: 01322 865 984

Email: Send a message to this author


Twitter: @InPublishing

Most read on InPublishing

These are the most read stories on the InPublishing website over the last 14 days, in order from the top.


Print futures: 5 minutes with… Matt Carry

Matt Carry
Posted on: 17 January 2019

Motor Sport: doubling down on reader revenues

Meg Carter
Posted on: 27 November 2018

Big Publisher Functionality for Small Publisher Budgets

James Evelegh
Posted on: 27 November 2018

AI – let’s not waste it

James Evelegh
Posted on: 10 January 2019

The Power of Shorthand

Ian Halstead
Posted on: 27 November 2018

The murky world of digital advertising

Tom George
Posted on: 27 November 2018

Building a sustainable brand

Ciar Byrne
Posted on: 27 November 2018

Puzzle magazines

Alan Geere
Posted on: 27 November 2018

Paid Content Strategies - Ten Top Tips

Peter Houston
Posted on: 19 December 2018

This list is based on data from Google Analytics, and is refreshed every 24 hours. (Last updated: 19/01/2019 05:49)

Editor's Pick of Recent News Stories

Posted on: 17 January 2019
Posted on: 16 January 2019
Posted on: 15 January 2019

Find out more about

Featured job

Circulation Manager
Salary: Competitive
Aceville Publications Ltd
Colchester, Essex

Featured in InPublishing Jobs

InPub Weekly: Sign-up

Click here to sign up for our free weekly email newsletter:

Sign up now!

Magazine registration

Publishing Partners Guide

Guide to paid-content