Skip to: Navigation | Content | Footer

COMMENT

Hitting 500k

James Evelegh's editorial from this week's edition of InPubWeekly.

James Evelegh

Posted on: 12 July 2018

 

Last week, News UK announced a major subscription milestone: The Times and The Sunday Times reached 500,000 subscribers at the end of June. Digital subscribers have overtaken print subscribers for the first time, with digital-only subscriptions up 20 per cent year-on-year to 255,000, in what the publishers describe as the most successful year since the digital subscription model was launched in 2010.

They have every right to feel pleased with themselves. I well remember the raised eyebrows when Rupert Murdoch announced eight years ago that they would be putting up a paywall. Many thought he was mad, that he didn’t understand the web, that he would be consigning his papers to irrelevance.

Jeff Jarvis wrote an article at the time titled, “Rupert Murdoch's pathetic paywall” in which he said, “Murdoch will milk his cash cow a pound at a time, leaving his children with a dry, dead beast, the remains of his once proud if not great newspaper empire.”

I can’t remember many taking an opposing view, although the late Peter Preston was one. In an article headed, “Rupert Murdoch's paywall at the Times may not be a disaster”, he wrote: “So perhaps he'll lose 95% or more of his unique browsers behind the new wall. So 19.5 million out of 20 million may stay away. So what? The hard question is how much those 95% are worth, and whether they can ever generate enough cash to help keep traditional newspapers in business.”

Hitting 500k and the sight of more and more publishers jumping on the paywall bandwagon have largely vindicated Murdoch’s decision. The trend towards increased reader revenues is gathering pace and it’s heartening to see.

(Not sure if I’ve mentioned it 😊, but we’ve just published a rather good guide on the subject of paid-content strategies…)

About James Evelegh
(Details last updated: 21 March 2018)

James Evelegh is the editor of InPublishing. Previous roles have included circulation consultant, group circulation manager at Centaur Media and circulation manager at DMG Trinity.

Tel: 01322 865 984

Email: Send a message to this author

Website: www.inpublishing.co.uk

Twitter: @InPublishing

Coming soon - new commenting facility.

Most read on InPublishing

These are the most read stories on the InPublishing website over the last 14 days, in order from the top.

News

BSME Awards - shortlist

Posted on: 12 October 2018

Stylist launch new TV panel show

Posted on: 15 October 2018

Johnston Press up for sale

Posted on: 12 October 2018

Directorship changes at Future

Posted on: 16 October 2018

CIM appoints LID Publishing

Posted on: 9 October 2018

Claverley acquires Cubiquity

Posted on: 10 October 2018

Vogue appointments

Posted on: 17 October 2018

Articles

Room for growth

Ciar Byrne
Posted on: 25 September 2018

Child’s play

Meg Carter
Posted on: 25 September 2018

From copy boy to editor

Steve Dyson
Posted on: 25 September 2018

History lessons

James Evelegh
Posted on: 25 September 2018

Buggy brilliant

James Evelegh
Posted on: 11 October 2018

Health & fitness magazines

Alan Geere
Posted on: 25 September 2018

The Leisure Principle

Tim Robinson
Posted on: 25 September 2018

Mind the HIPPO

James Evelegh
Posted on: 3 October 2018

Off The Page

David Hepworth
Posted on: 25 September 2018

Fighting the good fight

Ray Snoddy
Posted on: 25 September 2018

This list is based on data from Google Analytics, and is refreshed every 24 hours. (Last updated: 20/10/2018 05:58)

Editor's Pick of Recent News Stories

Posted on: 19 October 2018
Posted on: 17 October 2018
Posted on: 15 October 2018
Posted on: 12 October 2018
Posted on: 11 October 2018

Find out more about

InPub Weekly: Sign-up

Click here to sign up for our free weekly email newsletter:

Sign up now!

Magazine registration

Publishing Partners Guide

Guide to paid-content