Skip to: Navigation | Content | Footer


Revenue streams: have you got enough?

James Evelegh's editorial from this week's edition of InPubWeekly.

James Evelegh

Posted on: 28 June 2018


In 2012, Hearst Magazines president David Carey said that to make a modern publishing business successful, it takes “five or six revenue streams”. This oft-quoted observation has no doubt been at the back of many a publisher’s mind as they launched new offerings.

At InPublishing, we did have four (InPublishing magazine, this newsletter, the website and our webinar programme), but last week added a fifth! We published our first ever report – The InPublishing Guide to Paid Content Strategies, the first bit of content we’ve put a cover price on. This is a big deal for us and has been a while in the planning. I’ll confess to having felt a huge sense of relief when the first order came through. Do take a look. If you’re contemplating getting into paid-content, or want to check that your existing paid-content strategy ticks all the boxes, then please do consider, err… buying it. It’s an excellent guide, but then I would say that, wouldn’t I.

Our plan is to publish two or three such guides a year…

On the subject of the future, we’ve teamed up again with Jim Bilton of Wessenden Marketing for the annual Media Futures project (previously known as Publishing Futures). If you’re a budget holder, then I do hope you’ll get involved by completing the questionnaire. It takes about twenty minutes, but you will then be able to share in the results of this valuable benchmarking research. The survey closes tomorrow.

One final bit of housekeeping: we’ll be putting together the mailing list for the July/August issue of InPublishing magazine shortly. If you would like to be added to the free mailing list, then please register here.

About James Evelegh
(Details last updated: 21 March 2018)

James Evelegh is the editor of InPublishing. Previous roles have included circulation consultant, group circulation manager at Centaur Media and circulation manager at DMG Trinity.

Tel: 01322 865 984

Email: Send a message to this author


Twitter: @InPublishing

Most read on InPublishing

These are the most read stories on the InPublishing website over the last 14 days, in order from the top.


The murky world of digital advertising

Tom George
Posted on: 27 November 2018

Big Publisher Functionality for Small Publisher Budgets

James Evelegh
Posted on: 27 November 2018

Content creation: navigating the 7 Cs

Maarten Reinders
Posted on: 6 December 2018

Off The Page

David Hepworth
Posted on: 27 November 2018

All guns blazing

Ray Snoddy
Posted on: 27 November 2018

Is great onboarding the secret to reducing subscriber churn?

Julian Thorne
Posted on: 27 November 2018

The Power of Shorthand

Ian Halstead
Posted on: 27 November 2018

2018 – the year of paid-content?

James Evelegh
Posted on: 27 November 2018

What should we do about Boris?

Liz Gerard
Posted on: 27 November 2018

This list is based on data from Google Analytics, and is refreshed every 24 hours. (Last updated: 17/12/2018 06:04)

Editor's Pick of Recent News Stories

Posted on: 17 December 2018
Posted on: 17 December 2018
Posted on: 14 December 2018
Posted on: 13 December 2018

Find out more about

Featured job

Circulation Manager – Publisher Services
Salary: Competitive
Canary Wharf, London

Featured in InPublishing Jobs

InPub Weekly: Sign-up

Click here to sign up for our free weekly email newsletter:

Sign up now!

Magazine registration

Publishing Partners Guide

Guide to paid-content