Skip to: Navigation | Content | Footer

COMMENT

Show them we care

James Evelegh's editorial from today's edition of InPubWeekly.

James Evelegh

Posted on: 20 September 2018

 

I was at Northcliffe House last week to watch this year’s students on the ACE Empower programme deliver their research presentations to some of the great and good of the UK newstrade.

The students, who were divided into three syndicates, looked at the ‘UK retail landscape’, ‘promotional mechanics’ and the ‘future of the supply chain’.

Whilst acknowledging the challenges (falling sales, reduced and less prominent shelf space, store closures), these young professionals seemed unencumbered by legacy thinking – they hadn’t directly experienced those heady days when sales increases and launches were the norm, so were untainted by disappointment. They look forward not backwards – this is the situation now, let’s deal with it.

First and foremost, publishers need to show retailers they still care about the newstrade. Yes, sales trends are down, but we could be doing better. Publishers are investing in digital and subscriptions, as they should be, but they should also be investing time, energy, passion and creativity into creating a more favourable sales environment at retail.

According to the ACE students, key areas to focus on are: develop strategies for convenience and discount stores (which are growing), look to further reduce the complexity of the news category, improve collaboration across the whole supply chain, forge better relations with retail groups so as to break down in-store constraints, create more imaginative and joined-up promotions that deliver both real value to the consumer and a sense of theatre, make existing space work harder, devise more imaginative copy placement strategies (kids magazines in toys section; cooking mags in the baking ingredients section), and … sort out the perennial and growing headache of late deliveries.

Yes, retail sales are down, but the right response to that is not to retreat from retail but to double down on our efforts to turn things around.

About James Evelegh
(Details last updated: 21 March 2018)

James Evelegh is the editor of InPublishing. Previous roles have included circulation consultant, group circulation manager at Centaur Media and circulation manager at DMG Trinity.

Tel: 01322 865 984

Email: Send a message to this author

Website: www.inpublishing.co.uk

Twitter: @InPublishing

Most read on InPublishing

These are the most read stories on the InPublishing website over the last 14 days, in order from the top.

Articles

Podcasting comes of age

Ciar Byrne
Posted on: 7 February 2019

In for the long haul

Ray Snoddy
Posted on: 7 February 2019

The rise of the hyperlocals

Peter Sands
Posted on: 7 February 2019

Decorative covers: 5 minutes with… Steve Middleton

Steve Middleton
Posted on: 13 February 2019

Getting Value From Your Digital Edition

Paul DeHart
Posted on: 7 February 2019

Social media: dos and don’ts

Paul Rayner
Posted on: 7 February 2019

Print futures: 5 minutes with… Matt Carry

Matt Carry
Posted on: 17 January 2019

The Gospel according to Mark

Meg Carter
Posted on: 7 February 2019

This list is based on data from Google Analytics, and is refreshed every 24 hours. (Last updated: 15/02/2019 11:20)

Editor's Pick of Recent News Stories

Posted on: 15 February 2019
Posted on: 14 February 2019
Posted on: 13 February 2019
Posted on: 12 February 2019
Posted on: 8 February 2019
Posted on: 7 February 2019

Find out more about

Featured job

Editor
Salary: DoE
Bauer Media / Modern Gardens
Peterborough

Featured in InPublishing Jobs

InPub Weekly: Sign-up

Click here to sign up for our free weekly email newsletter:

Sign up now!

Magazine registration

Publishing Partners Guide

Guide to paid-content