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Capital collaboration by Martin Maynard

Since its launch in November 2014, Newssolutions – the publisher-facing team at News UK – has been sharing its vision for the sustainable future of the UK newspaper and magazine industry. In the third part of the series, Martin Maynard focuses on Newssolutions’ impressive print and logistics operation that is delivering a world-class distribution service to our nation’s capital.

Source: InPublishing Magazine Jul/Aug 2015

Spotlight - Newssolutions by Martin Maynard

News UK is a well-known name in UK media, publishing titles such as The Sun, The Times and Sunday Times. InPublishing was intrigued when in November 2014 News UK announced the launch of a new publisher-facing division: Newssolutions. What is Newssolutions, and what does it offer to UK publishers? Martin Maynard sat down with Tracey Hart, commercial director of Newssolutions, to find out more.

Source: InPublishing Magazine Jan/Feb 2015

Q&A - Dan Heffernan by Martin Maynard

A publisher’s webstore is a critical step in the online journey of converting would-be subscribers into fully paid-up subscribers. Creating customer confidence online, dealing effectively with shopping cart abandonment and receiving accurate real-time analytics, are all key to ensuring a publisher’s e-commerce platform is maximising returns for their business. Martin Maynard talks to Dan Heffernan, VP and chief product officer at AdvantageCS about what works, and what doesn’t, in the world of e-commerce.

Source: InPublishing Magazine Jan/Feb 2015

Personalisation, Personalisation, Personalisation… by Martin Maynard

If the attendees who gathered for the start of this year’s PPA Customer Direct conference were in any doubt about where they should be focusing their efforts – it would soon be made abundantly clear, writes Martin Maynard. For the direct and digital marketers assembled in the Grand Ballroom at the Montcalm Hotel, Marble Arch, the day would quickly unfold to embrace one watchword: personalisation.

Source: InPub Weekly # 215 13/11/2014

Q&A - Roel-Jan Mouw by Martin Maynard

The publishing industry is under pressure. Journalism is undergoing a dramatic transformation, and the processes that have underpinned the publishing industry for decades are profoundly changing. Martin Maynard talks to Roel-Jan Mouw, CEO of WoodWing Software, about how to master these challenges and asks what advice he can offer to publishers.

Source: InPublishing Magazine Sep/Oct 2014

Supplier Q&A - Andreas Schrader by Martin Maynard

Publishers have seen huge change over the last five years, especially in the digital space. Martin Maynard asks Andreas Schrader, CEO of vjoon, how his company has faced the challenge of digital and finds out what benefits they have been able to deliver to their customers.

Source: InPublishing Magazine May/Jun 2014

Publishing Plus by Martin Maynard

The PPA held its annual conference on Wednesday, and Martin Maynard went along to listen to the presentations and discussions.

Source: InPub Weekly # 141 10/05/2013

Advertising Pays by Martin Maynard

This week saw the publication of a landmark report entitled ‘Advertising Pays: How Advertising Fuels the UK Economy’. The report was prepared by Deloitte for the Advertising Association and launched at their second annual LEAD summit in London. Martin Maynard has a flick through.

Source: InPub Weekly # 129 08/02/2013

Customer Direct 2012 by Martin Maynard

The PPA held its annual Customer Direct conference and awards at The Brewery on Wednesday. Martin Maynard was there, taking notes.

Source: InPub Weekly # 119 23/11/2012

Social Media by Martin Maynard

Social media was huge in 2009. Barely a week went by without a Twitter or Facebook campaign making headlines – remember Jan Moir and Rage against the Machine. And, 2010 promises more of the same. So why then are publishers still struggling to make sense of it all? Martin Maynard looks at what social media can offer publishing businesses.

Source: InPublishing Magazine Jan/Feb 2010

Back to the future by Martin Maynard

Wiley-Blackwell had a conundrum. It had a well respected title, appreciated by its audience, but with a readership in slow but seemingly irreversible decline. The solution they came up with had nothing to do with cutting edge technologies or new marketing theory, but on a centuries old technique – the face-to-face meeting. Martin Maynard here describes how this ‘new’ approach to controlled circulation helped revive a journal’s fortunes.

Source: InCirculation Magazine Mar/Apr 2008

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