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Drain the swamp by James Evelegh

James Evelegh's editorial from this week's edition of InPubWeekly.

Source: InPub Weekly # 379 15/02/2018

6-3: We Win! by James Evelegh

James Evelegh's editorial from this week's edition of InPubWeekly.

Source: InPub Weekly # 378 08/02/2018

2018: let’s make it better than 2017 by James Evelegh

James Evelegh's comment piece from the January / February 2018 issue of InPublishing magazine.

Source: InPublishing Magazine Jan/Feb 2018

It’s all about the customer by James Evelegh

There was a strange sighting at the PPA Customer Direct conference in November – a newspaper man, in the shape of Robert Bridge, chief customer officer at Telegraph Media Group. He was there to give the keynote presentation on the Telegraph’s new customer focused strategy. James Evelegh took notes and here paraphrases…

Source: InPublishing Magazine Jan/Feb 2018

It’s your association – get involved! by James Evelegh

What’s in a word? Whether you call it circulation, distribution, marketing or audience development, it’s all about getting your published product to market. The product and processes might change, but not the people, and there is a special association that exists for those people, an association that can help them and their companies thrive! James Evelegh met with some of the ACE Governing Committee (GC) to hear why everyone can and should be a member.

Source: InPublishing Magazine Jan/Feb 2018

Independent Publisher Conference by James Evelegh

In late November, the PPA held its annual Independent Publisher event in London, a morning conference followed by a lunch-time awards. James Evelegh went along to hear what the speakers had to say.

Source: InPublishing Magazine Jan/Feb 2018

What’s been going on… by James Evelegh

James Evelegh’s roundup of some of the news stories that caught his eye since November/December issue of InPublishing magazine.

Source: InPublishing Magazine Jan/Feb 2018

Jan/Feb issue – takeaways by James Evelegh

James Evelegh's editorial from this week's edition of InPubWeekly.

Source: InPub Weekly # 377 01/02/2018

Up to their old tricks by James Evelegh

James Evelegh's editorial from this week's edition of InPubWeekly.

Source: InPub Weekly # 376 25/01/2018

From huge to really huge by James Evelegh

James Evelegh's editorial from this week's edition of InPubWeekly.

Source: InPub Weekly # 375 18/01/2018

Peter Preston by James Evelegh

James Evelegh's editorial from this week's edition of InPubWeekly.

Source: InPub Weekly # 374 11/01/2018

Renewing your vows by James Evelegh

James Evelegh's editorial from this week's edition of InPubWeekly.

Source: InPub Weekly # 373 04/01/2018

2017 – how was it for you? by James Evelegh

James Evelegh's editorial from today's edition of InPubWeekly.

Source: InPub Weekly # 372 21/12/2017

What’s your WOTY? by James Evelegh

James Evelegh's editorial from today's edition of InPubWeekly.

Source: InPub Weekly # 371 14/12/2017

Quality controlled? by James Evelegh

James Evelegh's editorial from today's edition of InPubWeekly.

Source: InPub Weekly # 370 07/12/2017

Congratulations! You’re still here! by James Evelegh

James Evelegh's comment piece from the November / December 2017 issue of InPublishing magazine.

Source: InPublishing Magazine Nov/Dec 2017

Native – it’s all about Trust by James Evelegh

Two of the sessions at October’s FIPP World Congress were given over to native advertising. In one, Jesper Laursen of the Native Advertising Institute, revealed the findings of some recent research and in the other, Carla Faria, director of The Foundry (Time Inc UK’s native studio) gave delegates her four golden rules for native success. James Evelegh took notes.

Source: InPublishing Magazine Nov/Dec 2017

The reader must pay! by James Evelegh

At the recent AOP Convention, Juan Señor and Nic Newman presented a compelling case for news providers switching from an ad-funded model to a reader-funded one. James Evelegh listened in and, here, paraphrases what he heard.

Source: InPublishing Magazine Nov/Dec 2017

How to treble your editorial output by James Evelegh

There is constant pressure on publishers to increase their output, both quantity and quality. As Phil Walker, MD of publishing software specialists PCS, tells James Evelegh, “in an always-on world, you’ve got to be always on”, yet most editorial teams are hamstrung by legacy editorial systems that were designed for a pre-digital world. With the right tools, says Phil, you can publish a lot more!

Source: InPublishing Magazine Nov/Dec 2017

What’s been going on… by James Evelegh

James Evelegh’s roundup of some of the news stories that caught his eye during September and October.

Source: InPub Weekly # 368 23/11/2017

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