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Broaden Your Circulation Horizons by James Evelegh

In the good old days, life was simpler for circulation departments. You had your newsstand sales and you had your subs. Add them together and you got your total circulation figure, which the commercial teams sold advertising against. Alas, as Chris Horn, MD and founder of Gold Key Media, tells James Evelegh, this is no longer enough. Publishers need to find new circulation channels.

Source: InPublishing Magazine Jan/Feb 2015

Independent Publisher Conference – Review by James Evelegh

The PPA held its annual Independent Publisher Conference at the Montcalm Hotel, Marble Arch in London last Friday. James Evelegh was there, taking notes.

Source: InPub Weekly # 219 11/12/2014

AOP Autumn Conference – the main talking points by James Evelegh

The AOP held its annual autumn conference in London on 9th October. James Evelegh listened as keynotes and panelists spelt out the main opportunities and challenges facing digital publishers today.

Source: InPublishing Magazine Nov/Dec 2014

How to increase dwell time by James Evelegh

In the whirlwind of modern media consumption, it has never been more important to increase engagement with your publication, be it online or in print. As Martin Stephens, MD of PA Images, tells James Evelegh, pictures are a great way of engaging with your audience.

Source: InPublishing Magazine Sep/Oct 2014

PPA Re_Invented – the way ahead for consumer publishers by James Evelegh

On 22 May, the PPA held its annual conference in the open plan basement setting of B1, Location House in London. The theme of the day was ‘reinvention’ and what consumer publishers needed to do to create a profitable future. James Evelegh was there.

Source: InPublishing Magazine Jul/Aug 2014

What’s stopping you launching a free title? by James Evelegh

Publishers launch things. That’s what they do! Launches are the beating heart of the industry. Ten years ago, launches were mainly print, whilst now they are as likely to be digital, but either way, launches are still the lifeblood of publishing and publishers should be seriously looking at the free sector for their next one, Sally Summerhayes tells James Evelegh.

Source: InPublishing Magazine May/Jun 2014

How to innovate by James Evelegh

The Digital Media Innovation Conference 2014, organised by the SIIA’s Information Industry Network took place on 8 April at One Wimpole Street, London. The theme of the day was innovation and a range of excellent speakers looked at the importance of innovation and how media companies could themselves become more innovative. James Evelegh was there.

Source: InPublishing Magazine May/Jun 2014

Reaching the hard-to-reach by James Evelegh

The world is full of potential readers, but how do you reach them? PressReader offers an exciting additional route to market which can place your branded content in front of many millions of new readers, and it costs you nothing. Nikolay Malyarov tells James Evelegh why the service is such a win-win proposition.

Source: InPublishing Magazine Mar/Apr 2014

Lead 2014 – Review by James Evelegh

On Thursday 30 January, the Advertising Association held its annual summit, Lead 2014, at Kings Place in London. There was an impressive line-up of speakers and James Evelegh came away mulling over two clear opportunities for publishers.

Source: InPub Weekly # 177 07/02/2014

Sell, Sell, Sell: EMAP’s sales culture by James Evelegh

At last autumn’s PPA Digital Publishing Conference, writes James Evelegh, one of the best presentations came from Tracey Davies, managing director – retail, live events & recruitment at EMAP. Her talk was entitled ‘Making success inevitable: innovative approaches to growth’.

Source: InPublishing Magazine Jan/Feb 2014

The new old kid on the postal block by James Evelegh

Publishers keep their suppliers and potential suppliers under constant review; are rates competitive, are we getting value for money, are they offering new services which can help us gain competitive advantage? Well, there is a major new player, albeit one with over 45 years’ experience of the UK publishing scene, in the postal and fulfilment market – Asendia, and, as Ed Raynard tells James Evelegh, they are keen to talk to publishers about their unique new offering.

Source: InPublishing Magazine Jan/Feb 2014

Photography Week – the pillars of our success by James Evelegh

At the recent PPA Independent Publisher Conference, Paul Newman, Group Editor of Future’s Photography Portfolio gave a presentation on the success of their digital-only title. James Evelegh was there.

Source: InPub Weekly # 170 13/12/2013

SIIA Digital Content & Media Summit by James Evelegh

The Software & Information Industry Association (SIIA) held its inaugural London summit at One Wimpole Street, at the end of September. A fine line-up of speakers debated the issues facing the digital content and information industry. James Evelegh was taking notes, and here are his sixteen takeaways from the day.

Source: InPublishing Magazine Nov/Dec 2013

Listening to advice by James Evelegh

Are you open to advice? Or do you take it as some kind of affront or an irritating distraction? Or do you take advice on board, give it due consideration, and make changes where necessary? I like to think of myself as the latter, but normally I have to be told more than once…

Source: InPub Weekly # 166 15/11/2013

Less is More by James Evelegh

Flying the flag for print and paper can be a lonely job in this increasingly digital world, but Peter Sommerville of Denmaur Independent Papers made a pretty good stab at it, at a seminar during the recent Cross Media event. James Evelegh was in the audience.

Source: InPub Weekly # 165 08/11/2013

AOP Autumn Conference – My Top Ten Takeaways by James Evelegh

On the 3rd October, the great and the good of the digital world gathered for the AOP Autumn Conference at Etc Venues, St Paul’s in London. James Evelegh went along too.

Source: InPub Weekly # 161 11/10/2013

Round Table: The Future of Subs Bureaux by James Evelegh

Subs bureaux come in all shapes and sizes. Their outlook and experiences are as varied as the publishing industry they serve. Around the table at the end of July sat the MDs of some of the UK’s leading bureaux, invited by iSUBSCRiBE to mull over the challenges they face. James Evelegh took notes…

Source: InPublishing Magazine Sep/Oct 2013

RBI – then and now by James Evelegh

The PPA held its annual Digital Publishing Conference and Awards at The Brewery in London on Wednesday. One of the highlights of the days was Barry McIlheney’s interview with RBI Chief Operating Officer, Dominic Feltham. James Evelegh listened in.

Source: InPub Weekly # 158 20/09/2013

Come talk to us by James Evelegh

Are you talking to Mail Publisher Solutions? If you are a consumer magazine publisher, particularly if you are targeting the female or middle England markets and want to acquire more readers, then, says MPS’s Tracey Hart, you should be! If you are a regional newspaper fretting over distribution costs, then so should you! Tracey explains to James Evelegh how their operation brings something genuinely unique to the market.

Source: InPublishing Magazine Jul/Aug 2013

Specialist Media Conference 2013 by James Evelegh

The Specialist Media Conference was held in April at the British Library; a fascinating day of panel discussions, presentations and round tables, attended by some of the leading lights of the specialist media world. James Evelegh was there too.

Source: InPublishing Magazine May/Jun 2013

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