April 4th 2005 saw one of the key events in the newspaper calendar – the Newspaper Society’s annual circulation, editorial and promotions conference. One of the most interesting presentations was by Jim Chisholm, the World Association of Newspapers’ strategy advisor. Jim reviewed recent WAN research that looked at the common characteristics shared by 18 newspapers around the globe that were all proven circulation winners. Here, James Evelegh, summarises the key points from Jim's presentation.
Source: InCirculation Magazine May/Jun 2005