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Be needed! by Meg Carter

B2B media companies are increasingly focused on becoming essential business partners to their clients. As Econsultancy’s Ruth Mortimer tells Meg Carter, it’s all about being a need-to-have rather than a might-like.

Source: InPublishing Magazine Jul/Aug 2018

Family values by Meg Carter

Family – Shortlist Media’s content studio – has made a big impact on the publisher since it launched in 2016. Meg Carter talks to CMO Sophie Robinson about how it is driving growth across the business and even creating brand work to run on third party platforms.

Source: InPublishing Magazine May/Jun 2018

The Greater Good by Meg Carter

Articulating a noble mission statement and having a clearly defined direction of travel, helps motivate your teams and … drive commercial success. New BMJ CEO Peter Ashman talks Meg Carter through his first year in charge.

Source: InPublishing Magazine Mar/Apr 2018

Open to new ideas by Meg Carter

Such is the rate of change in digital marketing, that there is no blueprint or template for marketers to follow. The key, as New Scientist’s Chloe Thompson tells Meg Carter, is to be constantly trying and testing new things.

Source: InPublishing Magazine Jan/Feb 2018

Less is more by Meg Carter

In April, a management buyout at Incisive Media ushered in a new era for the 23-year-old B2B company. CEO Jonathon Whiteley tells Meg Carter that focusing on fewer sectors, but in greater depth, is the future of B2B media.

Source: InPublishing Magazine Nov/Dec 2017

All change at Condé by Meg Carter

Condé Nast Britain will end 2017 in very different shape to how it started the year. New faces at the top, new structures, new ways of doing things. As new MD Albert Read tells Meg Carter, it’s all about getting the company ready for the future.

Source: InPublishing Magazine Sep/Oct 2017

Putting culture first by Meg Carter

Faversham House, the Sussex-based B2B media group, has been around since the 60s. Since a 2010 MBO, the company has put great emphasis on rationalising its brand portfolio and getting its company culture absolutely right. Chief Executive Amanda Barnes tells Meg Carter why.

Source: InPublishing Magazine Jul/Aug 2017

There’s No Business Like Show Business by Meg Carter

One publisher that has taken up the events challenge with great gusto is Mark Allen Group whose events division has grown ten-fold over the past couple of years. Its MD, Ed Tranter, tells Meg Carter the secrets of putting on a successful show.

Source: InPublishing Magazine May/Jun 2017

Greg Witham by Meg Carter

The recent past of global news brand Newsweek has been chequered to say the least. Variously, sold, merged, redesigned, closed and then relaunched by new owners IBT Media, it’s been back on our shelves for the past couple of years. As chief operating officer Greg Witham tells Meg Carter, the new publishers have got ambitious print and digital plans for the title.

Source: InPublishing Magazine Mar/Apr 2017

Ken Finlayson by Meg Carter

With an approximate 65 million sets of teeth to look after, UK dentistry is a robust and valuable sector, less susceptible than many others to digital disruption. One of the publishers servicing dentists is FMC, set up by Ken Finlayson in 1995. Meg Carter talks to Ken about the challenges he faces in an extremely competitive market.

Source: InPublishing Magazine Jan/Feb 2017

David Pemsel - interview by Meg Carter

The Guardian has for some time been at the forefront of digital publishing, the standard-bearer of open access web content. With digital revenue and reach growing, the outlook looked bright, until advertising revenues hit the buffers in 2015. Since then, as David Pemsel tells Meg Carter, the publisher has embarked on a major rethink.

Source: InPublishing Magazine Nov/Dec 2016

Rebecca Nicholson - interview by Meg Carter

Mainstream media is forever obsessing over the youth of today; not so much what they’re up to, although that does fill useful column inches, but how to get them engaged with their output. One media organisation for whom this comes quite naturally is Vice Media. Meg Carter talks to its newish editor-in-chief, Rebecca Nicholson.

Source: InPublishing Magazine Sep/Oct 2016

Reid Holland - interview by Meg Carter

Hearst’s marketing and circulation department has had a particularly busy couple of years. As Reid Holland tells Meg Carter, a root and branch restructure followed by a radical strategy overhaul for one of its leading titles, has yielded some very positive results.

Source: InPublishing Magazine Jul/Aug 2016

Patrick Martell - interview by Meg Carter

Good content, good people and good products will only get you so far. As Patrick Martell tells Meg Carter, getting the organisational structure right is vitally important if large publishing companies are to maximise their potential.

Source: InPublishing Magazine May/Jun 2016

Tom Bureau - interview by Meg Carter

Rising print and digital circulations, rising subscriptions, and rising data and transaction revenues make for a rosy picture at Immediate Media Co. Rapid growth is not without its challenges however, chief executive Tom Bureau tells Meg Carter, which is why for the company’s senior and middle management, “cultural development” is a constant focus.

Source: InPublishing Magazine Mar/Apr 2016

Paul Lomax - interview by Meg Carter

With the growing importance of technology in the publishing world, it’s little wonder that IT teams have come out from behind the help-desk. Their role is increasingly sophisticated and business-critical. Meg Carter talks to Paul Lomax about the rapidly evolving IT scene at Dennis Publishing.

Source: InPublishing Magazine Jan/Feb 2016

Good Housekeeping – all about trust by Meg Carter

Closing in on its hundredth birthday, Good Housekeeping has had a particularly hectic eighteen months, embarking on a number of ground-breaking innovations. But, as Lindsay Nicholson and Judith Secombe tell Meg Carter, the cornerstone of the brand’s success remains unchanged: trust.

Source: InPublishing Magazine Nov/Dec 2015

Rob Orchard - interview by Meg Carter

Concerns about the impact of the 24/7 news culture – is ‘first’ best or does ‘first’ often miss the point – led Rob Orchard and friends to launch Delayed Gratification, to provide the missing sense of perspective. As Rob tells Meg Carter, it’s been a steep learning curve, but one which is beginning to pay off, albeit slowly.

Source: InPublishing Magazine Sep/Oct 2015

Condé Nast – ramping up video by Meg Carter

Media consumption continues to shift to mobile and this is increasing the demand for video content. Condé Nast is working hard to tap into both these trends, writes Meg Carter.

Source: InPublishing Magazine Jul/Aug 2015

Paul Solomons - interview by Meg Carter

Bad design gets noticed; good design doesn’t! On a well designed page, everything is there for a reason – space, colour, font, images; it should all hang together just so. Paul Solomons talks to Meg Carter about his approach to magazine design and how it has evolved to accommodate digital publishing.

Source: InPublishing Magazine May/Jun 2015

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