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Showing articles 21 to 40 of 1924Page 1, 2, 3, 4, 5, 6, 7, 8, 9, 10 > of 97

Facing down Facebook: how the old media humbled the new by Jon Slattery

In this age of algorithms, it’s heartening to see that there’s no substitute for intelligent and persistent journalistic endeavour. Some classic old-school digging from the likes of the Observer, Guardian and Times has exposed a dark underside to the tech giants’ operations. Jon Slattery reports.

Source: InPublishing Magazine Jul/Aug 2018

Events: no longer an add-on by Ciar Byrne

Events used to be a nice add-on for magazines; an annual awards ceremony, for instance, photographed for the back pages, and giving readers a glimpse into a world they couldn't hope to enter. Now, as Hearst’s Victoria Archbold tells Ciar Byrne, they are at the very core of brands and readers are invited to come on in, whether in person or via social media.

Source: InPub Weekly # 401 19/07/2018

Be the change makers by James Evelegh

Centaur Media CEO Andria Vidler delivered the annual Marcus Morris Lecture at the PPA Festival at Tobacco Dock in May. Her central message was that publishers need to lead change, not become a victim of it. James Evelegh was taking notes.

Source: InPublishing Magazine Jul/Aug 2018

Language lessons by Peter Sands

The rush to be first and the demise of the sub-editor mean that grammatical errors are increasingly creeping into our copy. As Peter Sands points out, error-strewn text damages our credibility because readers do notice. Best to try to get it right first time…

Source: InPublishing Magazine Jul/Aug 2018

What’s been going on… by James Evelegh

James Evelegh’s roundup of some of the news stories that caught his eye over the last couple of months.

Source: InPublishing Magazine Jul/Aug 2018

Tracking the Performance Metrics by Jim Bilton

Publishing Futures, the research project that we regularly feature on this page, is about to morph into Media Futures. Jim Bilton explains why, and also picks out some of the key things to look out for in the latest research.

Source: InPublishing Magazine Jul/Aug 2018

Don't worry, it's only the press by James Evelegh

James Evelegh's editorial from this week's edition of InPubWeekly.

Source: InPub Weekly # 401 19/07/2018

How to boost your branded content offer by Graham Hayday

With circulation and display advertising revenues largely in decline, and digital subscription models in their infancy, many publishers are banking on branded content to fill the coffers. What’s the best way to go about it? Graham Hayday, director of content and strategy at Nemorin Creative Film and Video (and formerly the head of studio at Guardian Labs), has some tips.

Source: InPub Weekly # 401 19/07/2018

Hitting 500k by James Evelegh

James Evelegh's editorial from this week's edition of InPubWeekly.

Source: InPub Weekly # 400 12/07/2018

Content management: 5 minutes with… David Rheault by David Rheault

Millennials consume content very differently to the way previous generations did. We grab five minutes with vjoon’s David Rheault, to get his thoughts on what publishers should be doing to meet changing consumer expectations.

Source: InPub Weekly # 400 12/07/2018

And the winner is… by James Evelegh

James Evelegh's editorial from this week's edition of InPubWeekly.

Source: InPub Weekly # 399 05/07/2018

Why now is the right time to invest in paid content by Peter Houston

With the long slow demise of the ad-funded model, more publishers are exploring the potential for reader revenues. Peter Houston, author of the InPublishing Guide to Paid Content Strategies, explains why the time is right.

Source: InPub Weekly # 399 05/07/2018

Revenue streams: have you got enough? by James Evelegh

James Evelegh's editorial from this week's edition of InPubWeekly.

Source: InPub Weekly # 398 28/06/2018

Helping the helpless by James Evelegh

James Evelegh's editorial from this week's edition of InPubWeekly.

Source: InPub Weekly # 397 21/06/2018

True grit by James Evelegh

James Evelegh's editorial from this week's edition of InPubWeekly.

Source: InPub Weekly # 396 14/06/2018

Time for Plan B? by James Evelegh

James Evelegh's editorial from this week's edition of InPubWeekly.

Source: InPub Weekly # 395 07/06/2018

Magazine design: 5 minutes with… Ian Blaza by Ian Blaza

Design can make or break a magazine. We grab five minutes with Ian Blaza of Raspberry Jam Creative to get his thoughts on what makes good design … and what can lead to bad design.

Source: InPub Weekly # 394 31/05/2018

Shine a light by James Evelegh

James Evelegh's editorial from this week's edition of InPubWeekly.

Source: InPub Weekly # 394 31/05/2018

May / June issue – two key themes by James Evelegh

James Evelegh's editorial from this week's edition of InPubWeekly.

Source: InPub Weekly # 393 24/05/2018

Keep the faith by James Evelegh

James Evelegh's comment piece from the May / June 2018 issue of InPublishing magazine.

Source: InPublishing Magazine May/Jun 2018

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