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May / June 2011 Features List

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Newspapers section

Ray Snoddy interviews Newspaper Society president Georgina Harvey.

Jim Chisholm: subject to be confirmed.

Martin Ashford looks at how circulation measurement needs to change in response to the changing media environment.

Howard Scott asks: Publishing strategy: what's that all about?

Magazines section

Meg Carter interviews IPC editorial development director Andy Cowles.

Matthew Parker ponders the death of the print buyer.

Mark Bishop on the dos and don’ts, whys and wherefores of portfolio reviews.

Jess Burney writes about the the subscription marketing aspects of the app revolution.

Ross Sturley indulges in a little bit of future gazing.

Jo Bowman assesses recent trends in retail & point of sale.

Online section

Carolyn Morgan looks at how specialist publishers can create innovative ad campaigns for clients across print and digital.

AOP members present key findings from the latest AOP Census – collated by Tim Cain.

Henry Hyder-Smith outlines the major trends in email marketing - and what publishers should be doing to take full advantage.

Rupert Turnbull investigates in-app commercial / advertising opportunities for publishers.

Mark Edwards on the lifecycle marketing of subscriptions.

Jon Bentley looks at issues of online measurement.

And finally ...

Another ‘View from the States’ from Karlene Lukovitz.

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