Skip to: Navigation | Content | Footer

eOne partners with Standard to promote Stan & Ollie

To promote the debut of Stan & Ollie, the story of Laurel and Hardy’s triumphant farewell tour featuring Steve Coogan and John C. Reilly, eOne has launched a multi-platform campaign with Evening Standard.

Author: News Desk

Posted on: 11 January 2019 11:57

eOne partners with Standard to promote Stan & Ollie

Jon O’Donnell: "We think our movie loving audiences will be ‘bowled’ over by the work (ba boom tish)."

The campaign across print and outdoor will see 100 ES vendors sharing the evening’s papers dressed in iconic Laurel and Hardy bowler hats and branded t-shirts across key locations with the highest footfall in central London, including Waterloo, Oxford Circus and Leicester Square. In addition, the vendors will be supported by 500 branded bills and trolley posters featuring the news of its recent BAFTA nominations.

Londoners walking through Charing Cross, Covent Garden or Embankment will also be immersed into the Laurel and Hardy world with snippets of exclusive footage from Stan & Ollie including the recreation of the memorable dance from Way Out West projected onto three iconic London buildings.

These outdoor experiential stunts will complement the exclusive front page advertising to further build brand awareness amongst the ES’ affluent and culture-loving audience, says the Evening Standard.

Faith Taylor, Senior Marketing Manager at Entertainment One, said, “We are very pleased to work closely with the Evening Standard to celebrate the release of Stan & Ollie, and the much-anticipated return of Laurel and Hardy (played by Steve Coogan and John C. Reilly) to UK cinemas this weekend. Following the iconic comedy duo’s successful performances in the West End over 60 years ago, it is a fitting welcome to takeover these London landmarks. The film, along with our bowler-hatted Evening Standard vendors, are guaranteed to put a smile on the face of anyone with a touch of the January blues!”

Jon O’Donnell, Group Commercial Director at ESI Media, said, “We’re delighted to be working with eOne on its forthcoming launch for the film Stan & Ollie. Our unique on-street distribution network of the Evening Standard means that we are able to marry our fantastic print and digital content with bringing to life both the spirit and iconography of the film onto London’s streets. We think our movie loving audiences will be ‘bowled’ over by the work (ba boom tish).”

The campaign launched on Thursday 10th January, brokered by Zenith Media with video projections deployed by ProjectionArtworks.

Most read on InPublishing

These are the most read stories on the InPublishing website over the last 14 days, in order from the top.

Articles

Print futures: 5 minutes with… Matt Carry

Matt Carry
Posted on: 17 January 2019

Motor Sport: doubling down on reader revenues

Meg Carter
Posted on: 27 November 2018

Big Publisher Functionality for Small Publisher Budgets

James Evelegh
Posted on: 27 November 2018

AI – let’s not waste it

James Evelegh
Posted on: 10 January 2019

The Power of Shorthand

Ian Halstead
Posted on: 27 November 2018

The murky world of digital advertising

Tom George
Posted on: 27 November 2018

Building a sustainable brand

Ciar Byrne
Posted on: 27 November 2018

Puzzle magazines

Alan Geere
Posted on: 27 November 2018

Paid Content Strategies - Ten Top Tips

Peter Houston
Posted on: 19 December 2018

This list is based on data from Google Analytics, and is refreshed every 24 hours. (Last updated: 19/01/2019 05:49)

Editor's Pick of Recent News Stories

Posted on: 17 January 2019
Posted on: 16 January 2019
Posted on: 15 January 2019

Find out more about

Featured job

Circulation Manager
Salary: Competitive
Aceville Publications Ltd
Colchester, Essex

Featured in InPublishing Jobs

InPub Weekly: Sign-up

Click here to sign up for our free weekly email newsletter:

Sign up now!

Magazine registration

Publishing Partners Guide

Guide to paid-content