Skip to: Navigation | Content | Footer

FT appoints joint leaders of global advertising team

The Financial Times last week announced the appointment of two leaders for its global advertising team.

Author: News Desk

Posted on: 19 February 2018 06:00

FT appoints joint leaders of global advertising team

Danny Aldred and Laura Milsted

Danny Aldred will be taking on the role of Global Advertising Director, B2C and Investment, overseeing matters relating to FT Weekend, Luxury and consumer advertising.

Danny, who has been at the FT for 20 years, was previously the FT’s Global Trading Director. He has been responsible for developing long term business relationship with B2B and B2C clients and advertising agencies, whilst rolling out new and innovative approaches to market, says the FT.

Laura Milsted has been appointed Global Advertising Director, B2B and Insight. In her new role, she will oversee the global team for all matters relating to B2B and corporate advertising and will retain direct management of the EMEA B2B team.

Laura, who joined the FT in June 2017 as B2B client director for EMEA and global director of insight, has been leading the global commercial research team, bringing insight to clients’ marketing campaigns by making use of FT’s proprietary data and direct audience relationships. Additionally, she has overseen the FT’s B2B advertiser relationships across corporate finance, professional services, technology, energy and industrial.

FT Chief Commercial Officer, Jon Slade, said, “Danny and Laura have been driving forces in building strong relationships with our clients and leading the team towards creating innovative solutions for our clients. I am very excited about the dynamism, professionalism and innovation they will bring to the leadership of the department.”

comments powered by Disqus

Most read on InPublishing

These are the most read stories on the InPublishing website over the last 14 days, in order from the top.

Articles

Off The Page

David Hepworth
Posted on: 24 July 2018

Paper choices: 5 minutes with… Danny Doogan

Danny Doogan
Posted on: 6 September 2018

Unreliable sources

James Evelegh
Posted on: 6 September 2018

Building affiliate revenue streams: dos and don’ts

Keith Walker
Posted on: 24 July 2018

Revenue first

James Evelegh
Posted on: 13 September 2018

Be the change makers

James Evelegh
Posted on: 24 July 2018

ABCs: the pluses

James Evelegh
Posted on: 23 August 2018

Events: no longer an add-on

Ciar Byrne
Posted on: 24 July 2018

Pet magazines

Alan Geere
Posted on: 24 July 2018

How to boost your branded content offer

Graham Hayday
Posted on: 19 July 2018

This list is based on data from Google Analytics, and is refreshed every 24 hours. (Last updated: 20/09/2018 05:46)

Find out more about

InPub Weekly: Sign-up

Click here to sign up for our free weekly email newsletter:

Sign up now!

Magazine registration

Next Top Tips Webinar

7 Top Tips for Saving Time & Money on Editorial Contributions

2.30-3.00pm (BST), Tuesday 16 October 2018

Clair Lawson

Webinar sponsored by

Publishing Partners Guide

Guide to paid-content