Selligent Marketing Cloud, the B2C Marketing Automation company, last week announced Future plc as a client.
Posted on: 05 November 2018 06:43
John Hernandez: "By connecting all customer data, publishers are better able to uncover insights that drive subscription rates, click-throughs, referrals and more."
Future is a global multi-platform media company, creating over 200 print publications, apps, websites and events, in fields such as video games, technology, film, music and home.
Selligent Marketing Cloud will enable Future to consolidate multiple data sources to create a 360-degree profile of its customers. The brand attracts about 57 million cross-platform visits each month, with 250,000 digital subscribers worldwide. Future will use Selligent Marketing Cloud’s omnichannel capabilities to deliver customised and personal messages across website, email and mobile to connect with customers at the right time and on the right channel.
Future will also leverage Selligent Marketing Cloud’s ‘Offer AI’ product which uses bespoke Artificial Intelligence algorithms to predict the behaviour of visitors. Offer AI modifies content to be displayed in real-time based on large volumes of data, which includes behavioural data, universal profile, context data and the company’s own specific business logic. By delivering personalised engagement, based on users’ preferences, Future will be able to offer a better service to its customers and strengthen engagement, says Selligent.
John Hernandez, Chief Executive Officer, Selligent Marketing Cloud, said: “We are delighted to welcome Future to our growing portfolio of media clients. Success in today’s media and publishing industry is not only driven by giving customers great content but also an exceptional customer experience. By connecting all customer data, publishers are better able to uncover insights that drive subscription rates, click-throughs, referrals and more. We look forward to helping Future to achieve all of this and deliver true personalisation and relevance to its customers.”
David Walmsley, Chief Marketing Officer, Future, said: “We are thrilled to be working with Selligent Marketing Cloud, to enable more tailored and personalised experiences for our audiences. Putting Selligent's AI capabilities at the heart of our marketing will enable us to reach higher levels of contextual relevance across all digital channels, whilst making our day-to-day marketing operations simpler and more efficient.”.
Future joins a growing roster of media clients around the world, including Hearst, Media Huis and Roularta Media Group, in addition to other industries like retail, hospitality and financial services with clients such as Auto Trader, Farmdrop, InterContinental Hotel Group, Thomas Cook, ING, Ocado and ASDA.