Skip to: Navigation | Content | Footer

House of Lords urges digital industry to commit to JICWEBS

Following a six-month long enquiry into the UK advertising industry, the House of Lords has recommended that digital industry bodies must be given more power to enforce rules on robust standards or face government legislation.

Author: News Desk

Posted on: 17 April 2018 06:30

House of Lords urges digital industry to commit to JICWEBS

Paul Bainsfair: "Every company working in the digital advertising space should look to get JICWEBS certification."

This instruction (below) about taking greater steps to self-regulation through the likes of JICWEBS, was one of 30 recommendations by the House of Lords’ Select Committee on Communications.

“It is in the interests of the whole industry to take greater steps to self-regulate through independent third parties such as JICWEBS. We think that the largest industry bodies should commit to signing up fully to JICWEBS. We recommend that the industry should give these bodies greater powers to create and enforce rules establishing robust industry standards on measuring effectiveness and third-party verification. If businesses fail to do so, the Government should propose legislation to regulate digital advertising.” (House of Lords, Select Committee on Communications, 1st Report of Session 2017–19, UK advertising in a digital age.)

According to JICWEBS, the recommendation aligns with a number of self-regulatory steps already taken by various trade bodies involving JICWEBS initiatives, such as ISBA’s new media services framework, the IAB’s Gold Standard, the AOP’s Ad Quality Charter and the IPA’s recent call to action through trading partners.

Currently, there are almost 100 signatories to JICWEBS’ standards with 77 certifications awarded across brand safety and anti-fraud.

Representing advertisers, ISBA’s Director General Phil Smith said: “Brand safety is a major concern for our members and we support any action that improves the environment where they advertise. We believe that signing up to JICWEBS indicates a company’s commitment to raising digital standards and expect more organisations to take this important step.”

Paul Bainsfair, Director General of the IPA said: "We very much welcome the committee’s recommendation that the industry should take greater steps to self-regulate through independent bodies such as JICWEBS and their acknowledgment of the hard work being done through our cross-industry work with JICWEBS to tackle brand safety and fraud. Every company working in the digital advertising space should look to get JICWEBS certification or ask when the companies they are working with have been certified."

comments powered by Disqus

Most read on InPublishing

These are the most read stories on the InPublishing website over the last 14 days, in order from the top.


Off The Page

David Hepworth
Posted on: 24 July 2018

Unreliable sources

James Evelegh
Posted on: 6 September 2018

Paper choices: 5 minutes with… Danny Doogan

Danny Doogan
Posted on: 6 September 2018

The Royals: still good for sales?

Liz Gerard
Posted on: 24 July 2018

Building affiliate revenue streams: dos and don’ts

Keith Walker
Posted on: 24 July 2018

Revenue first

James Evelegh
Posted on: 13 September 2018

Be the change makers

James Evelegh
Posted on: 24 July 2018

ABCs: the pluses

James Evelegh
Posted on: 23 August 2018

Pet magazines

Alan Geere
Posted on: 24 July 2018

This list is based on data from Google Analytics, and is refreshed every 24 hours. (Last updated: 21/09/2018 05:52)

Find out more about

InPub Weekly: Sign-up

Click here to sign up for our free weekly email newsletter:

Sign up now!

Magazine registration

Next Top Tips Webinar

7 Top Tips for Saving Time & Money on Editorial Contributions

2.30-3.00pm (BST), Tuesday 16 October 2018

Clair Lawson

Webinar sponsored by

Publishing Partners Guide

Guide to paid-content