Mash Media has announced the launch of 2020Publishing – a new conference aimed at publishers looking to develop new revenue lines and products for their business.
Posted on: 04 February 2019 08:31
Julian Agostini: "2020Publishing is an event we have been looking at for some time."
In a series of presentations from leading experts, attendees will receive practical, how-to advice on how to develop their business models for financial success, says Mash Media.
Taking place at Olympia London, alongside event industry trade shows International Confex, Event Production Show and The PA Show, 2020Publishing aims to bring together leading professionals to share their experience and knowledge on making the most of the challenges publishers face and the opportunities that exist to ensure the future growth of publishing.
Julian Agostini, MD of Mash Media, said: “2020Publishing is an event we have been looking at for some time. As publishers ourselves, we don’t feel there is an event in the market that truly delivers this how-to content. We want to develop our business, but we don’t know what it could look like and we certainly don’t know how to get there. This event will provide practical case-study based education on how publishers can futureproof their business through product development as well as through new product development. But the most important factor is the how.”
“We see the co-location with International Confex as a strong fit,” continued Agostini. “We already welcome many publishers to the show who come to understand events better and how they can develop this essential element for their business. Now they can learn all about events and their core business – publishing. We’ve had a tremendous response to this new event and are pleased to work with What’s New in Publishing as our media partner, alongside the team at Media Voices and Carolyn Morgan from Speciall Media.”
According to Mash Media, the conference will contain seven sessions delivered by industry professionals who have first hand knowledge of their delivery. Sessions include ‘How to join the reader revolution’ – looking at paid content strategies; ‘How to make money from marketing services’ – ‘how to develop non-traditional revenue streams’ and ‘how to develop high value data and intelligence products’. The full programme and speakers can be viewed at www.2020publishing.co.uk.
Tickets are priced at £170 which includes the full day’s programme, a buffet lunch and networking drinks. The conference is sponsored by Pensord and Denmaur Paper Media.
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