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PPA Customer Direct Awards – shortlist

The PPA has announced the shortlist for its 2019 Customer Direct Awards.

Author: News Desk

Posted on: 12 October 2018 07:45

PPA Customer Direct Awards – shortlist

The awards will be presented on 22 November.

Customer Direct is the PPA’s event for direct and digital marketing professionals. The awards will be presented at an event at the Jumeirah Carlton Tower Hotel on Thursday 22 November.

The shortlist:

BEST SUBSCRIPTIONS PROMOTION ON A SMALL BUDGET

Cardmaking & Papercraft Spring Video, Immediate Media

London Review Of Books/The New Yorker, London Review Of Books

Summer Sale 2017, Hearst Magazines UK

BEST USE OF DATA

Complete Your Specials, Immediate Media

GDPR Reconsent Campaign, Immediate Media

Recency/Frequency/Monetary Value, TI Media

Step 'N' Save, Immediate Media

BEST USE OF E-COMMERCE

It's Only Rock N' Roll, But I Like It!, Bauer Media

Keep It Simple Stupid, TI Media

Testing The Limits, Dennis Publishing

Thank God It's Friday!, Bauer Media

CUSTOMER DIRECT MAGAZINE OF THE YEAR

BBC Countryfile, Immediate Media

BBC Gardeners' World, Immediate Media

In The Moment, Immediate Media

London Review Of Books, London Review Of Books

MCN, Bauer Media

CUSTOMER RETENTION STRATEGY OF THE YEAR

Climb On Board!, Bauer Media

Engaging Communications/Retaining Subscribers: Catching The Reward And Engagement Bus, Bauer Media

Simply Crochet's Hook ‘N’ Learn: Hooked In For The Long Term, Immediate Media

DIGITAL MARKETING CAMPAIGN OF THE YEAR

Complete Your Specials, Immediate Media

Farmers Weekly Redesign Campaign, Reed Business Information

Pumping Up Our Biggest Acquisition Channels, Dennis Publishing

World Craft Week, Immediate Media

EMAIL MARKETING CAMPAIGN OF THE YEAR

Celebrating Content, Dennis Publishing

GDPR Reconsent Campaign, Immediate Media

Summer Sale 2017, Hearst Magazines UK

What's In The Egg? Easter Subscriber Reward Campaign 2018, Bauer Media

IN-MAGAZINE PROMOTION OF THE YEAR

Cooking On Gas!, Bauer Media

Data Growth, Hearst Magazines UK

Free For Every Reader: Sewing Portfolio, Immediate Media

Good Housekeeping: Easter Issue Pre-Sale Campaign, Hearst Magazines UK

Simply Crochet's Hook ‘N’ Learn: Hooked In For The Long Term, Immediate Media

INTEGRATED CAMPAIGN OF THE YEAR

BBC Gardeners’ World Magazine Spring Campaign 2018, Immediate Media

Christmas 2017, TI Media

Christmas Portfolio 2017: A True Gifting Campaign, Immediate Media

EMPIRE Strikes Back!, Bauer Media

Holding The Line With Above The Line, Dennis Publishing

In The Moment, Immediate Media

January Sale: Try Something New For 2018, Immediate Media

Putting Some THOUGHT Into Christmas, London Review Of Books

Sewing Quarter: Big Success On Small Screen, Immediate Media

OFFLINE CAMPAIGN OF THE YEAR

BBC Countryfile Live: Outstanding In Its field, Immediate Media

Converting Serial Triallists To Profitable Subscribers, Immediate Media

Data Growth, Hearst Magazines UK

REVENUE INITIATIVE OF THE YEAR

A Thing of Beauty Is A Joy Forever : Growing Hearst's Beauty Box Business, Hearst Magazines UK

Anthem Publishing Specials Marketing (Classic Pop Presents & The Bowie Years), Anthem Publishing

Fabric Mobile, Immediate Media

Step 'N' Save, Immediate Media

World Craft Week, Immediate Media

TEAM MEMBER OF THE YEAR

Joe Jones, Immediate Media

Anna Lavelle, Dennis Publishing

Ella McCarthy, Hearst Magazines UK

Julie Spires, Bauer Media

Catherine Willis, Dennis Publishing

TEAM OF THE YEAR

Dennis Publishing

Hearst Magazines UK

Immediate Media

London Review Of Books

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This list is based on data from Google Analytics, and is refreshed every 24 hours. (Last updated: 17/12/2018 06:04)

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