Skip to: Navigation | Content | Footer

Reader feedback informs Third Sector redesign

Third Sector, Haymarket’s magazine for the voluntary and not-for-profit sector has relaunched with a brighter, more readable design and a new range of content following reader feedback.

Author: James Evelegh

Posted on: 12 June 2009 03:41

Reader feedback informs Third Sector redesign

Independent research firm Interrogator carried out a series of in-depth interviews with different types of readers and two focus groups. The key message to emerge from readers’ responses was that they wanted a brighter, easy-to-read magazine that gave more space to different Third Sector Magazineopinions.

Editor Stephen Cook and his team began updating and improving content while design director Wayne Ford worked on creating a new look for the magazine.

Ford said: “With the redesign of Third Sector we sought to create a more contemporary and flexible design whilst retaining the overall feel of the existing and established brand identity.

Greater emphasis was placed on clearer navigation combined with more white space, the use of larger pictures and stronger typography helping to create a more accessible magazine – without compromising the level of content that the reader requires.”

The first redesigned issue appeared on May 18. Publishing director Richard Watts says that Third Sector has since “been inundated with messages from readers who find the magazine clearer and easier to read. We look forward to continuing to serve the sector as we have since 1994.”

Third Sector’s weekly web summary has also been updated and the website will be redesigned and improved later in the year.

Most read on InPublishing

These are the most read stories on the InPublishing website over the last 14 days, in order from the top.

Articles

Off The Page

David Hepworth
Posted on: 25 September 2018

How content is powering new digital publishing business models

Carolyn Morgan
Posted on: 25 September 2018

Change & Changeability

Jim Foster
Posted on: 25 September 2018

The duopoly: game on!

James Evelegh
Posted on: 1 November 2018

Room for growth

Ciar Byrne
Posted on: 25 September 2018

Health & fitness magazines

Alan Geere
Posted on: 25 September 2018

From copy boy to editor

Steve Dyson
Posted on: 25 September 2018

Child’s play

Meg Carter
Posted on: 25 September 2018

Where’s the real value?

James Evelegh
Posted on: 8 November 2018

This list is based on data from Google Analytics, and is refreshed every 24 hours. (Last updated: 14/11/2018 06:26)

Editor's Pick of Recent News Stories

Posted on: 14 November 2018
Posted on: 14 November 2018
Posted on: 13 November 2018
Posted on: 8 November 2018

Find out more about

InPub Weekly: Sign-up

Click here to sign up for our free weekly email newsletter:

Sign up now!

Magazine registration

Publishing Partners Guide

Guide to paid-content