ShortList has today published its first ever LGBTQ+ themed issue, in partnership with men’s grooming brand, Harry’s, to celebrate Pride in London.
Posted on: 04 July 2018 07:16
Chris Mandle: "This was a huge opportunity for us to engage with our readers."
The issue takes a deliberately upbeat and unapologetic approach with the cover, featuring two men locked in a passionate kiss.
According to the publishers, the ShortList Pride edition includes features that encompass both queer celebrities – such as Bloc Party frontman, Kele Okereke, and star of Netflix’s Queer Eye, Tan France – and more thoughtful pieces, taking an in-depth dive into the influence of queer culture.
The Harry’s partnership includes bespoke pages featuring leading ambassadors from the LGBTQ+ community, alongside customised advertisements from brands including Smirnoff, Jean Paul Gaultier, Tesco, British Airways and Volvo. All brands showcase their support for the LGBTQ+ community by including a rainbow frame around the adverts.
The issue follows the announcement of ShortList’s year-long initiative - ManKind – which will aim to empower men to be freer than ever to break away from the expectations that once engulfed them, to celebrate a way of living with true balance. Gone are the macho stereotype role models of the past, and a warm welcome to the fresh, more vulnerable men of our society, says ShortList.
Chris Mandle, Entertainment Director, ShortList: “This was a huge opportunity for us to engage with our readers about a subject that means a lot to us. We produced an issue which is Pride-themed all the way through, full of advice and insight from the LGBTQ+ community. We have commissioned exclusive short fiction, long-reads, incredible photography and some familiar faces dispensing the kind of urgent, affirmative guidance that ShortList readers will benefit from. I hope people take a lot from it.”
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