This Saturday sees the launch of ‘Grand Selfie’, a Sun Savers promotion that gives customers the chance to win a £1,000 prize.
Posted on: 23 February 2018 07:52
Kate Bird: "Our ‘Grand Selfie’ promotion is another fun way to drive print sales and incentivise customers to shop with and support our independent retailers."
300 branded blue doors will appear at retailers across the UK and customers are in with a chance of winning simply by uploading a selfie in front of the door to their social media accounts, using #SunSaversSelfie.
Sun Savers, described by the publishers as the richest cash-back scheme in the country, has reached 500,000 members since its launch in June and has paid out more than £2million to readers. The latest initiative is focused on supporting retailers by driving print sales and footfall into store, along with driving engagement via social media.
There is a £1,000 prize every week for four weeks with five £200 runner-up prizes. Retailers can win a digital screen worth £2,000 for the most selfies taken in their store.
Commenting on the new competition, The Sun’s Chief Marketing Officer Kate Bird said: “Get your cameras at the ready, a Sun Savers blue door is coming to a shop near you! Our ‘Grand Selfie’ promotion is another fun way to drive print sales and incentivise customers to shop with and support our independent retailers”.
Awareness of the four-week long initiative will be driven by News UK's Retail team as well as targeting the 500,000 Sun Savers members, with further promotions across The Sun's digital platforms.
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