The Bookseller last week re-launched its weekly magazine at its Marketing & Publicity Conference in London.
Posted on: 05 July 2018 08:34
Nigel Roby: "The new look clears away the clutter. It makes for a much easier read."
First published in 1858, The Bookseller, has now been serving the book trade – publishers, bookshops, agents, libraries and authors & illustrators – for over 160 years.
According to the publishers, the redesign has introduced much easier navigation under four key colour-coded sub sections:
* This Week – covering news reviews, the lead story, opinion and company/bookshop spotlights.
* Data – including the Official Top 50 UK print bestsellers alongside exclusive e-book sales ranking and monthly audio charts
* Books – with hundreds of up-coming books previewed across Fiction, Non-Fiction, Children’s and Paperbacks plus exclusive author interviews from unknown debuts to household names like Kate Atkinson.
The magazine has maintained its Gotham Condensed logo but moved to the Soho typeface for headlines and Elisabeth for body copy. The redesign was managed by the magazine’s Creative Editor, Danny Arter. According to publisher and chief executive, Nigel Roby, “the redesign was not just about introducing new content, it was more about showcasing the existing content that editor, Philip Jones, and his excellent team produce. As previous designs had evolved, we were starting to feel frustrated that great, exclusive, content, wasn’t standing out. The new look clears away the clutter. It makes for a much easier read.”
At the same time, the company has revamped its Jobs in Books website. The platform is based on an upgrade of the Jobiqo jobs board software produced by Austrian company Epiqo. As well as a new look and feel, and a significantly enhanced user interface, the platform now allows for recruitment agents to upload roles via Broadbean. Roby said: “The recruitment market in the book trade isn’t huge but with the Jobiqo upgrade we can give recruiters and candidates an experience that they would expect from a much bigger jobs market. We have a great track record in filling vacancies and the new site will only improve results further for our clients.”
The magazine and jobs site revamps come shortly after the inaugural launch of Illustrator of the Year at the British Book Awards, or ‘Nibbies’. The first recipient was Axel Scheffler, illustrator of The Gruffalo, alongside author Julia Donaldson, who used the platform to launch a powerful attack on Brexit and the uncertainty it held for Europeans working in the UK and contributing to it economically and culturally.
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