Skip to: Navigation | Content | Footer

The i Newspaper launches new brand campaign

Following on from 2017’s Campaign Big print Campaign of the Year, The i Newspaper has launched its new multimedia campaign across Johnston Press print and websites.

Author: News Desk

Posted on: 02 July 2018 08:01

The i Newspaper launches new brand campaign

...‘See every angle’...

The first in a series of full-page topical ads starts with England manager Gareth Southgate and will change regularly, featuring whoever is at the centre of the news agenda.

The newspaper, which recently launched a weekend edition, is highlighting their impartiality and increased depth of coverage with the new brand line ‘See every angle’.

According to the publishers, the campaign comes on the back of an exceptional year for the national newspaper, with profits more than doubled to £9.3m in the 2017 financial year, revenue up 20 per cent and advertising revenue up 27 per cent. The readership continues to grow, with unique users up 89 per cent year on year, and it now has a 20 per cent share of the quality weekday market, outselling the Guardian by 2 to 1.

comments powered by Disqus

Most read on InPublishing

These are the most read stories on the InPublishing website over the last 14 days, in order from the top.

Articles

Off The Page

David Hepworth
Posted on: 24 July 2018

Unreliable sources

James Evelegh
Posted on: 6 September 2018

Paper choices: 5 minutes with… Danny Doogan

Danny Doogan
Posted on: 6 September 2018

The Royals: still good for sales?

Liz Gerard
Posted on: 24 July 2018

Building affiliate revenue streams: dos and don’ts

Keith Walker
Posted on: 24 July 2018

Revenue first

James Evelegh
Posted on: 13 September 2018

Be the change makers

James Evelegh
Posted on: 24 July 2018

ABCs: the pluses

James Evelegh
Posted on: 23 August 2018

Pet magazines

Alan Geere
Posted on: 24 July 2018

This list is based on data from Google Analytics, and is refreshed every 24 hours. (Last updated: 21/09/2018 05:52)

Find out more about

InPub Weekly: Sign-up

Click here to sign up for our free weekly email newsletter:

Sign up now!

Magazine registration

Next Top Tips Webinar

7 Top Tips for Saving Time & Money on Editorial Contributions

2.30-3.00pm (BST), Tuesday 16 October 2018

Clair Lawson

Webinar sponsored by

Publishing Partners Guide

Guide to paid-content