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Content creation: navigating the 7 Cs by Maarten Reinders

With a deep understanding of what appeals to their audiences, editorial teams are expert in designing, creating and curating content that works. With digital workflow tools, they have the means to do it smarter, faster and in a more cost-effective way, says WoodWing’s Maarten Reinders.

Posted on: 06 December 2018

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Is great onboarding the secret to reducing subscriber churn? by Julian Thorne

For marketers selling software as a service (SaaS) using a subscription model, the vital importance of onboarding has been understood for years. Today, writes Julian Thorne, more and more publishers are following suit and creating onboarding programmes for subscription customers.

Posted on: 27 November 2018

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Media Quotes of the Year by Jon Slattery

It was the year the UK’s most influential editor resigned, the Guardian and Observer went tabloid and investigative journalism brought down a home secretary and humbled Facebook. The shocking murder of a journalist in the Saudi consulate in Istanbul caused outrage. In the US, Trump says the press is still the enemy. Jon Slattery picks his best media quotes of 2018.

Posted on: 27 November 2018

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The murky world of digital advertising by Tom George

How important is online marketing? How vital are quality media and brand safety to advertisers? What does it all mean? Tom George guides us through this opaque new world.

Posted on: 27 November 2018

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What should we do about Boris? by Liz Gerard

The question that has been exercising Theresa May for the past two years is also exercising sub-editors across the country, writes Liz Gerard. And, while the root of the question may be different, the conclusion is probably much the same: a resigned, reluctant acceptance; a feeling of distaste, but that there’s nothing to be done about it.

Posted on: 27 November 2018

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What’s been going on… by James Evelegh

James Evelegh’s roundup of some of the news stories that caught his eye over the last couple of months.

Posted on: 27 November 2018

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The Leisure Principle by Tim Robinson

Newspaper readers want more than just news – they need help curating the weekend and figuring out how to spend their money. Tim Robinson explains how leisure is still a big part of the content mix and how regional print is fighting back at the weekend.

Posted on: 25 September 2018

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The only way is up! by Samantha Harman

There is a lot of negativity in the regional press at the moment, which Oxford Mail editor Samantha Harman is keen to dispel. Success is still possible, and she has seven top tips on how you can go about achieving it.

Posted on: 25 September 2018

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What’s been going on… by James Evelegh

James Evelegh’s roundup of some of the news stories that caught his eye over the last couple of months.

Posted on: 25 September 2018

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Building affiliate revenue streams: dos and don’ts by Keith Walker

In a time when consumers are being offered content for free, new revenue streams for publishers are always worth exploring. Keith Walker explains the lessons learned regarding affiliate revenue and what it means for your brand.

Posted on: 24 July 2018

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Facing down Facebook: how the old media humbled the new by Jon Slattery

In this age of algorithms, it’s heartening to see that there’s no substitute for intelligent and persistent journalistic endeavour. Some classic old-school digging from the likes of the Observer, Guardian and Times has exposed a dark underside to the tech giants’ operations. Jon Slattery reports.

Posted on: 24 July 2018

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Language lessons by Peter Sands

The rush to be first and the demise of the sub-editor mean that grammatical errors are increasingly creeping into our copy. As Peter Sands points out, error-strewn text damages our credibility because readers do notice. Best to try to get it right first time…

Posted on: 24 July 2018

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Reader revenues? Absolutely, but what will people pay for? by Peter Houston

The pivot to paid-content is undoubtedly a positive move for publishers, but what exactly should we be asking our audiences to buy? Peter Houston reports.

Posted on: 24 July 2018

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The Royals: still good for sales? by Liz Gerard

A lot of editors take every opportunity to splash with the Royals. But does it still make circulation sense? Liz Gerard reports.

Posted on: 24 July 2018

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What’s been going on… by James Evelegh

James Evelegh’s roundup of some of the news stories that caught his eye over the last couple of months.

Posted on: 24 July 2018

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Why now is the right time to invest in paid content by Peter Houston

With the long slow demise of the ad-funded model, more publishers are exploring the potential for reader revenues. Peter Houston, author of the InPublishing Guide to Paid Content Strategies, explains why the time is right.

Posted on: 05 July 2018

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Platforms and Publishers by Charlie Beckett

Is 2018 the year when the publisher / platform relationship is turned on its head? Is this the moment, asks Charlie Beckett, when policy-makers change the balance of power between the tech giants and the content creators?

Posted on: 22 May 2018

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The reader-revenue revolution is a reality by Peter Houston

There’s a revolution going on in publishing, writes Peter Houston: we’re making readers pay for content again.

Posted on: 22 May 2018

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What’s been going on… by James Evelegh

James Evelegh’s roundup of some of the news stories that caught his eye over the last couple of months.

Posted on: 22 May 2018

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Credit where credit’s due by Liz Gerard

The press has got a long and proud history of fighting injustice and exposing corruption. But what about the dark side of our industry: phone hacking, chequebook journalism and byline banditry? How can we justify that? Liz Gerard investigates the murky waters of content theft.

Posted on: 27 March 2018

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Scale Prevails by Karlene Lukovitz

There have been several important – and at least two momentous – developments in the US magazine media industry since I checked in with you last fall, writes Karlene Lukovitz.

Posted on: 27 March 2018

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What’s been going on… by James Evelegh

James Evelegh’s roundup of some of the news stories that caught his eye over the last couple of months.

Posted on: 27 March 2018

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You’ve probably noticed – EVERYTHING is changing by Tim Robinson

In regional newspapers, publishers are faced with massive structural changes as the internet continues to evolve, coupled with constantly challenged resources. Johnston Press’ Tim Robinson explains how and why editorial design is evolving across the group.

Posted on: 27 March 2018

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Putting your Brand into the Right Hands! by Alan Edwards

Free distribution and brand to hand are growth areas for publishers. It drives awareness and increases ABC countable circulation. Good planning is key for a successful campaign. Marketforce’s Alan Edwards has five top tips for ensuring success.

Posted on: 09 March 2018

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People watching by Robyn Bechelet

Crawl, walk, run, fly… Robyn Bechelet considers content strategies for smaller publishers and proposes instilling a process to systematically grow and know readers, for life.

Posted on: 01 February 2018

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Podcasts are clearly a thing, so what’s your strategy? by Peter Houston

Podcasting is steadily growing in popularity, particularly in the US. Publishers, with their creativity and well-defined audiences, are well placed to thrive in this space. Peter Houston looks at the options.

Posted on: 01 February 2018

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Success Factors – The Top 20 by Peter Sands

Steep circulation declines for many regional titles have forced publishers to ask some pretty fundamental questions, such as, what do our readers want from us? Peter Sands spoke to fifteen leading regional editors to get their views on the essential ingredients for a successful local paper.

Posted on: 01 February 2018

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What’s been going on… by James Evelegh

James Evelegh’s roundup of some of the news stories that caught his eye since November/December issue of InPublishing magazine.

Posted on: 01 February 2018

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2017: The Future is Now by Peter Preston

If any publisher still harboured any doubts as to the nature and scale of the challenges they faced, this year would have helped dispel them. In what has been a challenging twelve months, writes Peter Preston, there was one small fillip: the demand for “proper” news is stronger than ever.

Posted on: 30 November 2017

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Media Quotes of the Year by Jon Slattery

It was the year the US president kept up his assault on the press as ‘fake news’ and in the UK, some in the media were accused of being unpatriotic and wanting Brexit to fail. There was also some self-criticism. How did journalists fail to predict Theresa May’s disastrous general election result and missed the surge in support for Jeremy Corbyn? Why did the media not report the concerns of the Grenfell Tower residents before the fire? Jon Slattery picks his best media quotes of 2017.

Posted on: 30 November 2017

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Rise of agenda-driven journalism by Liz Gerard

The press likes to draw a distinction between its quality-controlled output and the unregulated rubbish on social media. Yet, writes Liz Gerard, sloppy reporting, an unwillingness to provide context and an increasing tendency towards agenda-driven journalism is blurring the lines.

Posted on: 30 November 2017

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What’s been going on… by James Evelegh

James Evelegh’s roundup of some of the news stories that caught his eye during September and October.

Posted on: 30 November 2017

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Hyperlocal – making its voice heard by Nick Turner

Hyperlocal publishing is not new; the humble parish mag dates back to the 1850s after all – but the arrival of digital and the decline of some of the big regional publishers has opened up new opportunities over the past decade. As Nick Turner reports, hyperlocal publishing is coming of age and its leading players are demanding to be heard.

Posted on: 26 September 2017

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What membership really means for publishers by Carolyn Morgan

With advertising revenues declining, publishers are seeking loyal audiences and repeatable, predictable revenues. Membership models could be the way forward but, writes Carolyn Morgan, it does require a change in publisher mindset.

Posted on: 26 September 2017

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What’s been going on… by James Evelegh

James Evelegh’s roundup of some of the news stories that caught his eye during July and August.

Posted on: 26 September 2017

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A Window of Opportunity by James Evelegh

Next February, PAMCo will unveil the first set of figures from its new measurement system, AMP. The publishing industry has invested heavily in developing the new metrics and, given the recent travails of Facebook and YouTube, its release couldn’t come at a better time for publishers. James Evelegh reports.

Posted on: 27 July 2017

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Ad blockers – no room for complacency by Dickon Ross

A couple of years ago, publishers were truly fearful that their business model was about to be obliterated by ad blockers. Since then, the threat appears to have receded. But, warns Dickon Ross, ad blockers are getting more sophisticated and web browsers are now threatening to get in on the act.

Posted on: 27 July 2017

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Challenging times mean challenging the norms by Neil Fowler

Neil Fowler says that universities are brilliantly positioned to offer radical ideas for the future of news. Have they the nerve to try something different, he asks.

Posted on: 27 July 2017

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The Changing Landscape of Subscriptions Management by Alan Weaver

The recent announcement of the closure of Dovetail Services has caused another disruption in the UK subscriptions management market. This isn’t, writes Alan Weaver, a new phenomenon – industry watchers will remember market upheavals after the closures of Readerlink, Centrobe and WDIS, all significant service bureaux in the UK, and the dramatic fall of Neodata, the largest service bureau in the US.

Posted on: 27 July 2017

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Well, who saw that coming! by Liz Gerard

In terms of shock value, the 2017 election result was even more unexpected than last year’s Brexit vote and Trump win! No one saw it coming. Liz Gerard looks at how our national press covered the election and what effect, if any, they had on the outcome.

Posted on: 27 July 2017

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Press Regulation – the never ending story by Jon Slattery

It’s incredible to think that Lord Leveson produced his report almost five years ago, yet critically important issues remain unresolved. As the UK continues its slide down the World Press Freedom Index, Jon Slattery updates us on this sorry state of affairs.

Posted on: 25 May 2017

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Fake news – what’s to be done? by Peter Preston

Fake news, the term du jour, previously known as lies, is rocking the foundations of our new media world and forcing the giant digital platforms to ask fundamental questions of themselves. Where might it all lead, asks Peter Preston.

Posted on: 28 March 2017

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Have newspapers got nastier? by Liz Gerard

Is public discourse and reasoned debate to be nurtured or stamped on? British society is perhaps more polarised than at any time in living memory. Is the Press’ intemperance a symptom of this or part of the cause? Liz Gerard reports.

Posted on: 28 March 2017

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Native Advertising – issues and challenges for 2017 and beyond by Tim Cain

Native is on the rise. Publishers are setting up in-house studios and revenues are growing. It’s an area in which publishers, with their expertise in content creation, are well set to prosper. Tim Cain looks at the key areas that publishers need to focus on if they are to dominate this space.

Posted on: 28 March 2017

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The Journal Relaunch – a trip down memory lane by Neil Fowler

In 1992, to great fanfare, The Journal switched from broadsheet to tabloid. A huge amount of effort and resource had gone into the relaunch. 25 years on, editor at the time Neil Fowler looks back at a dramatic north east change and ponders its relevance to today.

Posted on: 28 March 2017

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Making a difference by Peter Sands

The ability to shine a light into dark corners and to fight the good fight is something the regional press has and the search and social media behemoths threatening their very existence don’t. But, in an age of cut-backs, does the local press still have the campaigning zeal? Peter Sands reports.

Posted on: 03 February 2017

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2017 - what will be the digital challenges? by Martin Belam

News providers face some big decisions in 2017. To what extent do they follow the emerging new tech trends and, in light of contracting advertising revenues, which of their existing outputs will they have to chop? Martin Belam looks at the digital opportunities and threats ahead.

Posted on: 27 November 2016

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January = skiing royals; October = Strictly by Liz Gerard

What would editors do without these and other hardy perennials? Liz Gerard looks at some of the nationals’ editorial short-cuts.

Posted on: 27 November 2016

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Key landmarks to look out for on your digital exploration by Peter Houston

Digital transition – two innocuous sounding words that imply neatly defined start and end points with a nice straight line between them. If only! Peter Houston looks at different areas of publishing strategy and outlines some of the digital challenges and choices publishers face in each.

Posted on: 27 November 2016

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Making time for creativity by Robyn Bechelet

Last issue, Peter Preston persuasively pointed out that productivity alone isn’t enough in today’s world of content creation. “A newsroom ruled by the clicks regime will never do something different,” he says. Robyn Bechelet considers the challenge he lays out in finding ‘creative room to breathe’ during the digital revolution.

Posted on: 27 November 2016

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