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Supplier Press Release Guidelines

We consider the following to be good examples of ‘newsworthy’ stories from suppliers:

• new contract wins

• launch of new services (including major new software releases)

• senior personnel appointments

• significant new investment

• major expansion of operations

• major name and / or branding changes

• major pieces of market research (where the research is of sufficient scope and scale to offer significant and extensive new insight into mainstream publishing strategy)

What you should send:

• Word document plus accompanying image (the image can be a company logo, picture of someone who is quoted in the press release or any other suitable illustration of the subject matter)

• should be emailed to: news@inpublishing.co.uk

How it should be presented:

• ideally, press releases should be presented as follows:

• headline

• introduction (approx 50 words)

• main text (recommend not more than 500 words)

• we recommend keeping the text as objective and factual as possible and keeping ‘marketing-speak’ to a minimum. We will edit out anything we see as ‘puff’. The one exception is quotations; where someone is being directly quoted, then we will not edit the quotation.

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