Expert training for marketers in media and publishing
We design and deliver training courses for marketers in media, publishing and event companies. From your detailed brief, we tailor a course to meet your business needs and answer your burning questions. We help you turn your marketers into revenue generators, circulation staff into strategists and your copywriters into engagement experts.
Our courses are held in your offices for groups of up to 8 delegates. This means they are great value, delegates get lots of attention and there’s plenty of time for questions and answers.
Our training includes:
- Subscription Marketing
- New Acquisitions
- Renewals and Retention
- Marketing Strategy
- Data and Segmentation
We also run strategic workshops on:
- Market development
- Audience development
- Event augmentation
To discuss your training needs, get in touch today.
What some of our delegates have to say about our training…
"Really useful day. Helped me generate new ideas for marketing campaigns. Gave me fresh focus."
"Informative. Helped realise how I can improve and what I should be planning."
"Really helpful to rethink our subscriptions strategy and understand how to retarget our different segments."
"Very useful. A lot to take away, think about and put into a plan for my brand."
"Great. Very informative and engaging."
"The key principles of subscription marketing. I certainly had some useful takeaways."
Our training is designed and delivered by Ken Gibson, Founder of Moorgate Marketing. Ken has over 30 years’ experience in marketing and publishing and has worked for many of the UK’s leading media owners: The Financial Times, Thomson Reuters, Lexis Nexis, Emap, Centaur and The Reader’s Digest on both B2B and consumer brands. For the last twelve years Ken has provided freelance marketing consultancy, training and copywriting.