Retention Strategies: Q & A


EXCLUSIVELY for purchasers of The InPublishing Guide to Retention Strategies for Publishers, this one hour long live Q&A, gives you the chance to put questions direct to the guide’s author, Julian Thorne, about any aspect of retention strategy. You can drill down into areas of particular interest, explore aspects in more detail or ask for advice.

The webinar will be moderated by InPublishing editor James Evelegh and both he and Julian will appear via webcam. During the webinar, you can put your questions verbally to Julian (if your microphone / telephone is switched on) or type them into the webinar control panel. Alternatively, you can email them in advance to James Evelegh.

To gain entry to the webinar, you can purchase the guide here.

This webinar was broadcast on 2.30-3.30pm (BST), Wednesday 25 September 2019

Presenter: Julian Thorne

Julian Thorne is the founder and owner of The Big Wheel Consultancy which provides specialist marketing consultancy, data insight and revenue forecasting services to clients seeking to maximise their membership, subscription and / or recurring revenues.

Julian has spent most of his career in media and all of it working with subscription and membership based business models. He is a firm believer in the ever increasing power of data to inform successful recurring revenue strategies.

For many years, he has worked with the PPA and the Association of Circulation Executives (ACE) to broaden understanding of the recurring revenue model and is a frequent contributor to InPublishing magazine.

Before founding The Big Wheel in 2014, Julian held various senior executive positions including CEO of Dovetail Services, marketing director at Saga and circulation director at Dennis Publishing. He is a fellow of the Institute of Direct and Digital Marketing and a regular speaker at industry events.

Moderator: James Evelegh

James Evelegh has worked in magazine publishing since 1989, and has been the editor and publisher of InPublishing since it launched in 2003. He began his career with Trinity Publishing (now DMG) and was then group circulation manager at Centaur Communications from 1994 to 1996. From 1996 to 2003, he worked as a circulation consultant to a wide range of companies including Guardian Media Group, FT Business, Euromoney, WH Smith News and Wilmington.

Watch "Retention Strategies: Q & A"