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The Guardian has a portfolio of over forty newsletters, covering a wide range of subjects. As Toby Moses tells Ciar Byrne, the publisher is increasingly seeing newsletters as a publishing platform, not just a marketing tool.
Email newsletters are nothing new, but they are enjoying a surge in
popularity and are increasingly seen as a means of cutting through the
noise of a crowded media landscape. The Guardian has been creating
newsletters since long before the likes of Substack came along, so it is
well positioned to capitalise on the trend with a wide portfolio showcasing
some of the best of this medium.
In March this year, The Guardian launched First Edition, a new daily
newsletter edited by Archie Bland and his deputy Nimo Omer, providing
original journalism alongside the pick of the day’s headlines. The
Guardian’s head of newsletters, Toby Moses, argues that newsletters should
be seen as a journalistic platform in their own right instead of just a
list of links directing readers to the website.
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